From local vineyards to professional sports teams across the country, Britten Studios handled a wide range of projects this year. But out everything we touched upon in 2016, we felt that these ten projects highlight Britten’s extraordinarily wide range of capabilities. We had the privilege of working with hundreds of the world’s biggest brands on some pretty darn cool projects (and we sincerely loved every minute of it)!
As we all look to new beginnings in 2017, we’d like to take a look back at a handful of our most epic projects from the past year. We want to sincerely thank all of our customers that helped make 2016 our very best year to date!
No. 10 — Mari Vineyards (Traverse City, MI)
At the center of the wine caves is the “Oculus” which boasts a circular opening at the center of its domed ceiling which allows light to shine down from above ground. At the focal point of this light and the center of the Oculus is a large compass rose which points at the sun’s position during the solstice.
The “Oculus” and the other elements shown below combine the many talents of several divisions of Britten Studios!
No. 9 — Daytona Rising
The crew at Britten Services were excited to travel to southern Florida in January to assist with a $400M makeover at Daytona International Speedway. Britten installed dozens of BannerStretch frames in the concourses and long runs of colorful mesh material in the bays underneath the grand stands, some measuring over 17’ tall and over 125’ in length.
Five expanded entrances, or “injectors,” lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long front stretch.
No. 8 — Meijer Holiday Décor (Multiple Locations)
Hundreds of Meijer stores were decked out for the holidays with point-of-purchase displays cut in the shapes of ornaments and snowflakes.
Over 242,000 square feet of material and 68,000 individual pieces were printed and installed in the weeks leading up to the holidays. Festive and fun, we really love the colorful designs created by their art team!
No. 7 — Home of the Cruze (Lordstown, OH)
In April 2016, Britten Services replaced a huge banner showing the new model of Chevy Cruze which is seen by an estimated 33,000 Ohio Turnpike drivers who pass by the General Motors plant every day.
The mesh covering is over 60′ tall and nearly 260′ wide (printed in three massive sections) and covers the side of the plant where 5,000 men and women have been making the small, fuel efficient car since 2008. The Cruze is Chevy’s best-selling car, surpassing 3.5 million global sales and can be found in over 115 countries.
No. 6 — BannerSaver’s European Vacation
Bay Media — our partner in the United Kingdom — has been significantly expanding their footprint in mainland Europe.
As an exclusive distributor of Britten’s patented wind-spilling BannerSaver brackets, they’ve been dressing the streets for such high profile events as the London 2012 Olympics (“Look kids! There’s Big Ben!”) and the Tour de France.
Shown above, BannerSaver stands proudly in front of the former residence of the Pope in Avignon, France.
No. 5 — George Bush Intercontinental Airport (Houston, TX)
Our customer first contacted us regarding this project over two years ago, when an initial site survey was scheduled in Houston. Britten Services conducted a follow up survey last October, and the order became official in early 2016. The units were built and sat on the floor for 3 months waiting for airport authority.
To complete this job it took over a dozen people, professional stamps for engineering and airport approval, plus multiple pages of paperwork. Britten Hardware had to adjust the 20′ frame, because the banner turned out to be heavier than anticipated, yet was hoisted by a Heavy Duty BannerDrop® system capable of lifting 160 lbs.
All hardware and the banner had to go through airport security, including a dog sniff! The Installation team had to have an escort at all times, and brought in a specialty lift (known in the industry as “Leo 69”), which is able to reach high enough, yet able to fit through the doors, and bearing minimal weight on the floor.
No. 4 — Feetz Pop Up Shop for Activate, Inc.
What on earth is Feetz, you ask? This amazing new technology utilizes 3D printers to make shoes in hours, custom fitted to your feet, using materials that are good for you and the planet.
With this in mind, Britten Studios aimed to design a portable, interactive exhibit every bit as unique as this innovative product.
Customers received a custom pair 3D printed shoes at the Feetz Pop Up Shop at DSW. Technicians using state of the art scanners measure participants’ feet in order to create the perfect pair of flats. The pop up shop toured in October through Columbus, New York, and San Francisco.
Design of the space, logistics, programming, and fabrication were coordinated by Activate, Inc., a Ferndale-based event marketing company.
This special project brought together the combined talents of multiple divisions within Britten Studios, including custom wood counters, an LED backlit logo and iron footstools powder coated in bright orange.
No. 3 — High End Fashion on New York’s Long Island
As part of a luxury rebranding campaign, Roosevelt Field, the ninth largest mall in the country, needed a new type of advertising display that would promote their luxury offerings in an elegant and impressive way.
Neiman Marcus and other luxury retailers were looking to drive traffic to their latest stores, the first of their kind to open on Long Island.
After months of testing and prototyping, our engineers produced several new display systems that were up to the challenge. Britten introduced AdPanel and BriteWall (a pair of LED display systems) that compliment our portfolio of industry-leading banner frames and patented display solutions.
No. 2 — Little Caesars Arena (Detroit, MI)
Just in time for the Thanksgiving Day parade, the developer responsible for the new arena contacted us to produce over 17,000 square feet of mesh material. We had only four days from the approval of the artwork to print, fabricate and transport all of the banners down to Detroit for their installation team to have them in place.
The long runs of colorful scrim were seen along the parade route as floats, balloons and marching bands paraded in front of the new home of the Detroit Red Wings and the Detroit Pistons, currently under construction and on schedule for the 2017 seasons.
Said Chris Ilitch (the president and CEO of Ilitch Holdings, Inc.), “We will be the only city in the country with all 4 major professional sports teams together in our city core.”
No. 1 — Ultimate Fan Experiences
Tennessee Titans fans headed to home games this season were delighted by the Ultimate Fan Experience at Nissan Stadium. There have been a number interactive displays for the enjoyment of fans both young and old! There were 7′ tall letters spelling out #TITANUP, photo backdrops for posing with the team, Size Me Up displays for player comparisons, and even a pair of gigantic swords that towered above the players as they rushed onto the field.
Britten Studios also worked with the Detroit Lions to re-design “Pride Plaza” before game days. Eight fan engagement concepts are setup before each game, including a 40-Yard Dash, Strongman Contest, Plinko Prize Board, and foosball tables with 3D-printed Lions for the game pieces. All activations feature removable sponsor branding, staffing, and operational support.
And Here’s One More — Havana Nights
Britten Studios finished out the year with a Cuban-themed holiday party of our own.
Here in snowy northern Michigan, employees and their families were swept away to Cuba (at least, in spirit) — several fabric backdrops were hand-drawn by Paul Britten (our fearless President), digitally scanned and printed two stories tall. The banners were suspended from a truss frame was assembled inside of the Park Place dome, along with a small fleet of classic cars and enough stage lighting to illuminate a small island nation.
The music and mojitos had the whole crowd dancing. Look forward to a “behind the scenes” video with a heartfelt message from Paul, which will be coming soon. (In the meantime, here’s a video clip from the DJ booth!)
Can we help plan your party in 2017? Let us know where and when, and if there’s an idea that we can help bring to life!