Customized Mobile Containers for Events
What a start to the NFL season it’s already been! We’ve been enjoying event branding for teams across the country, including this mobile activation at home games for the Miami Dolphins.
Britten collaborated with Activate, Inc. to create this interactive experience for tailgaters, known as the “Bud Light Friend Zone”.
In addition to the structure itself — which featured a second story lounge — highlights included a DJ booth, a pair of beer can walls, a photo backdrop for fans to pose with cheerleaders, a custom branded Claw Machine game for a chance to snag plush footballs and other merchandise, corn hole boards, and a marquee sign that was cut from Foam3D™ material.
BoxPop™ shipping containers are perfect for your pop up store, mobile office, restaurant, or experiential event: they’re mobile, fully customizable, and virtually indestructible.
Copley Place (Boston, MA)
Directly above the Massachusetts Turnpike and Huntington Avenue highway interchange ramps, Copley Place remains one of the premiere upscale retail developments in all of New England.
This pedestrian bridge is traversed by thousands of commuters every day, and David Yurman was eager to get in front of this metropolitan audience. In addition to decal applications on both sides of the glass, Ad Panels received vertical backlit prints which created a “can’t miss” out-of-home branding experience for retail customers.
Sports Facility Branding
Texas Tech University (Lubbock, TX)
From concept to execution, Britten oversaw complete project management which continued on site for weeks leading up to the fabrication and installation of this project. In-house industrial and 3D design allowed for control over every detail, from start to finish.
The grand entrance is a testimonial to the multi-faceted capabilities that Britten was able to deliver to this visually spectacular architectural project.
Check out the complete case study here.
World Rowing Championships
The 47th edition of the World Rowing Championships were held last month in Sarasota, Florida and brought thousands of contestants & spectators from all over the world. Mesh fence banners and building wraps welcomed participants from over 70 countries.
Five of the entrances measured 16′ H x 24′ W and the largest measured 16′ H x 32′ W, weighted with 275 gallon water drums. In addition to serving as highly visible event branding and wayfinding for foot traffic, the mesh banners indicated items prohibited from the stadium and “thanks for coming!” directions to nearby interstate routes.
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