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Paul’s Corner | April 2014

by Paul Britten  

Major League baseball is back, and it’s a very special year for the Chicago Cubs who are celebrating a hundred years of baseball being played at Wrigley Field. As part of their “Celebration of the Century” campaign, the Cubs adorned the grandstands next to the iconic red marquee with a paneled banners reading 1914 at left, and 2014 at right.

Shown below, a series of concrete decals were installed to show the ballpark on Opening Day and other memorable moments over the years.

Concrete decals

Event Design

Texas Parks & Wildlife / 50th Anniversary Event

For half a century, the Texas Parks & Wildlife Department has been overseeing and protecting wildlife habitat in the state of Texas. To help celebrate their anniversary, Britten Studios helped bring the outdoors inside with an interactive event design.  The use of props integrated into displays with live models and spectacular 3D backdrops left attendances feeling as if they were engaged in activities such as fishing, duck hunting, canoeing, camping or mountain biking, etc.

Window Decals

BriteWall® LED Backlit Frames

These framed cabinets stand only a few inches from the wall and cost a fraction to run than a traditional fluorescent  display. Whether your image is full color or primarily white space (as are the advertisements in the photo below), large format  prints are enhanced by the warm, backlit light.

BriteWall LED Framed Backlit Display

Retail Barricades

Barricades are so often seen in construction areas, but they needn’t be unsightly! In fact, they can even be an opportunity for sponsorship. (“Coming Soon” sounds much better than “Pardon Our Dust”, doesn’t it?)

Retail Barricade Advertising


Paul’s Corner | March 2014

by Paul Britten  

This mall’s entrance sign needed to be covered up temporarily while the 18′ H x 28′ W video screen was being repaired on a highway-facing road in southern California.  With millions of commuters passing by the display, the banners had to be perfectly tensioned to avoid wrinkling or look like a “temporary fix”.  The heavy vinyl material completely blocks out light and shadows behind the display on both sides.

Custom Metal Works for Event Center

To dress up the entrance to this event center, we fabricated the iconic globe logo out of router cut aluminum for the adjacent walls, and  cut white decal which was applied to a special window material.

Custom metal works & decal

A Better Solution for Ceiling Banners

Shown below is an installation in progress with our New England crew working overnight on a monthly media changeover at a busy transportation center out east.  Within minutes, these ceiling banners are lowered to the floor by our patented BannerDrop ceiling hoist system and a new banner is clipped into place and raised back into the air. With dozens of huge banners constantly being changed every month, BannerDrop saves money on installation and makes this new revenue stream possible!



Paul’s Corner | February 2014

by Paul Britten  

February 2014 – Countdown to The Big Game

For those of you living in North America, you know it’s already been a long, cold winter for so many of us here in the northern climates. As we push through the second month of 2014 from our headquarters in Traverse City, Michigan, we focus on two very special winter projects, on the world’s biggest stages.

Super Bowl XLVIII will be the first in the almost 50-year history played outdoors in a northern climate.

New York and New Jersey have reached a fever pitch, with nearby venues joining in the celebration. This concert and event center has hoisted banners both inside and out with colorful graphics promoting The Big Game.


You see our work every day.

Britten Studios love to transform empty spaces into special places. For this 360° television set, a temporary studio in New York was recreated as the inside of Grand Central Station. First photographs were taken at the ACTUAL historic terminal, then stitched together by our art department and printed on rich dye sublimated fabric to eliminate glare from lighting. Our field team in New York City installed these panels, directional signs and even created a custom exterior illuminated marquee!

Have you seen the broadcast on television this week? Tell us about it!

Grand Central Station temporary studio backdrop

The Road to Sochi

The Road to Sochi Tour, presented by Liberty Mutual Insurance, has been counting down the hundred days leading up to the XXII Olympic Winter Games in Sochi, Russia. The tour has been on the road since November 2013 and has visited a dozen cities across America with interactive exhibits sheltered by our MasterTent line of products.

Britten is the exclusive provider of MasterTent (the world’s premium portable event tent) in North America.

MasterTent sheltering the Road to Sochi Tour while in Times Square

In Closing…

We sincerely appreciate you and your patronage and wish you the very best.


Huge building wrap at the North American International Auto Show

Paul’s Corner | January 2014

by Paul Britten  

Can You Name This Car?

Shown above is a huge building wrap on a hotel facing the Cobo Center, home of the North American International Auto Show in downtown Detroit this month. Britten Services was on hand to install this massive banner (over 100′ wide and almost 200′ tall), printed on several sections of wind permeable AdMesh™ material.

According to, this year’s show “featured 50 vehicle debuts with the majority being worldwide. Over 5,000 journalists attended from 60 countries. Over 30 percent of the journalists were international, thus helping to spread automotive news made at NAIAS 2014 to the world. NAIAS is uniquely positioned to be four shows in one – a media preview, an industry preview, a charity preview and a public show with a 9-day run.”

This building wrap measures over 100' wide by almost 200' tall!

Decal application on elevator doors and enclosure

Retail Magic

These elevators were transformed with a creative decal application for a children’s hospital to look like a tree fort (above) and a pair of rocket ships (below) blasting into the air as they rose to the second floor.

Decal application on elevator cabs & shield

Decal application on building exterior

Campus Branding & Hardware Systems

Between semesters, a crew from Britten Services was deployed with the complete set of banners and hardware systems and headed down to Florida. Over a period of two weeks, each of the 4 campuses were transformed with the new graphics.

BannerSaver™ brackets and light pole banners line the entrance boulevards, also RotoTop™ flag poles (shown below), BannerStretch™ frames as large as 16′ H x 16′ W and huge decal applications on several of the building entrances.

These display systems make it easy to change the banners for future campaigns at the college. Seasonal messaging, special events and sport schedules can all be updated quickly and easily.

Portable RotoTop™ flag pole display systems

Happy New Year! Where Will Your Imagination Take You?

As we begin another year, Britten Studios would like to unveil a new website filled with our favorite projects which we hope will captivate your senses and awake your imagination. As the artwork on this campaign suggests, “Where will your imagination take you?”

We hope you will join us in 2014 for your most creative, imaginative year ever!

Where will your imagination take you?