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Mall Renovation: Introducing AdPanel

Paul’s Corner | August 2015

by Paul Britten  

Mall Renovation: Introducing AdPanel

One of the largest shopping centers in the country continues to undergo a $100 million dollar mall renovation which will include the addition of a new anchor tenant and an entire wing of high end retailers.

Our customer’s interest in adding several premium LED backlit display systems spurred the development of a brand new product by Britten called AdPanel. After months of R&D and continuous improvement of the design, we’ve installed the first of many floor and column-mounted displays there and have two more properties in queue.

The Britten-designed AdPanel embodies the newest innovation in premium backlit media kiosks. Form meets function with AdPanel, which boasts a crystal clear tempered glass exterior and a robust, internal steel frame. At the heart of the kiosk — available in single- and double-sided options — is a proprietary LED edge-lit core, which evenly and brilliantly illuminates media.

Mall Renovation: Introducing AdPanel (Column Mounted)

elevator wrap during mall renovation

Elevator Wrap during Mall Renovation

When one of the highest profile shopping centers in Washington D.C. was preparing for a multi-phase mall renovation of their heavily trafficked center court, they turned to Britten Studios to help with the transformation.

The multi-story glass elevator shown above has been a crown jewel in their marketing portfolio for years. It continues to serve as one of the most spectacular in-mall advertisements for many of the biggest brands in fashion. Keeping them looking great in the middle of the mall renovation was extremely important.

Britten has managed many spectacular projects in malls, airports and stadiums all across the country, and yet this has to be one of our favorite projects of them all.

A fabric curtain fully covers two sides of the elevator (52′ H x 32′ W), which is raised and lowered by a custom BannerDrop system that was engineered specifically to be hidden within a chrome housing at the top.


Escalator Court Domination

This project really commanded attention with media placed in several “can’t miss” locations installed by Britten’s east coast service team.

The sides of both escalators were completely covered with low tack decal, and the bulkheads between levels were covered with images of the current season’s line of fashion.

As mall patrons ride up and down the escalators, a large format 16′ H x 14′ W SkyBanner is highly visible overhead on either side. This double-sided ceiling banner is raised and lowered by Britten’s patented heavy duty BannerDrop display system.


Special Projects for Experiential Marketing

From concept to creation, we’re really impressed with the golden phone booth that Britten’s Décor division produced for FUZE Iced Tea!

“FUZE is putting an end to the “jibber jabber” and launching a campaign designed to introduce people to its line of bold, flavor-charged iced teas. The brand has enlisted celebrated actor and one-time professional wrestler and bodyguard-to-the-stars, Mr. T, to be the new face of FUZE … This is the first major, integrated campaign supporting the FUZE Iced Tea brand.”  (

Read more or get your own personalized message at


Open House Marketing

This commercial real estate company dressed up their recent open house with fabric backdrops and column wraps printed on heavy knit material held secure by velcro.

Paul Britten (our founder and CEO) started out hand painting banners over 30 years ago, and now his company has grown to include several of the best direct-to-fabric presses in the industry!

Britten can print your corrugated plastic “For Sale” yard signs and supply the hardware, too.


Stage Backdrops for Corporate Events

Here’s an example of the complete “Backed by Britten” advantage.

From concept to execution, Britten Studios are prepared to help you every step of the way.

Need help with a concept sketch that will help get your customer (or your boss) to sign off on the project? The 3D illustration shown at above left shows how our design team can produce a rendering that almost exactly matches the final product at above right.

Need hardware? We’ve got you covered with a range of display systems that are built in house and always in inventory.

Need large format print and dimensional signs? We’ve got the firepower and the biggest and best presses to handle every kind of substrate offered in our industry.

Need set up and take down? We’ve got a solid team of experienced project managers who will work directly with you to ensure that your big event is an absolute success.


Thank You

We sincerely appreciate you and your patronage and wish you the very best!



Ideas for Museums

by Britten Studios  

According to the American Alliance of Museums, there are at least 17,500 museums in the United States.

From small rural museums in the Midwest to the Metropolitan Museum of Art, everyone wants to draw a little attention to their prized collections! Here are a few suggestions for how you can utilize large format print to spread the word about your upcoming artwork, curios, memorabilia and miscellany.


Idea #1: Fabric Murals

Britten prints directly to several fabrics that are ideal for museum quality exhibitions.

Shown above, these photographs by artist Charles Lindsay were printed larger than life on a luxurious fabric material that covered every wall in the exhibit. The abstract designs combine with the larger-than-life canvas for a very “other-worldly” experience!

Each material is available in long rolls measuring over 120″ in width, including a white/black/white material that was used for this exhibit both for its bright white color and to eliminate any sort of washout or back lighting. This fabric has a tactile quality that doesn’t cast a glare, and it feels as luxurious as a movie screen curtain. Environmentally friendly inks add to the appeal.

Also included in this exhibit were several free standing backlit displays that added a unique sense of intrigue. Britten offers a number of standard BriteWall LED systems that can be wall mounted or set up as a double-sided pedestal, as shown below.



Idea #2: Photo Cutouts & Mixed Media

The 50 best players in vintage uniforms really jumped off the wall in these photo cutouts that were featured in the “Born to Play Ball” exhibit at the Gerald R. Ford Museum.

These life size photos add excitement and compliment the actual game jerseys, bats and gloves used by the players themselves that were safely secured in glass display cases.

Britten’s team includes Décor experts who are true masters at creating immersive 3D environments like this one. (Learn more about Britten’s approach to project management and what we can do to bring your concept to reality!)



Idea #3: Object Labels and Placards

Interesting piece of museum trivia… what’s a fancy art school name for the large panels that introduce a section of an exhibit? They’re called Didactic Placards (French “plaques didactiques”), and they are a great way to bring a bit of history or context to the display.

Britten offers many rigid substrates and a flatbed press that can print full color as well as perfectly crisp white text onto a solid black piece of material. For the historical photographs at lower right of the placard above, a layer of white ink is laid down before the standard CMYK inks.

And they can also be router cut to any shape. Add some visual interest and reinforce your exhibit’s theme by connecting it the form of the object labels!

Shown below, these placards were mounted on barrels which also helped reinforce the theme at the Lincoln & the Canal exhibit at Lock 16 in LaSalle.



Idea #4: Exterior Billboards & Frames

One of the best advertisements for your museum is large, street facing billboard that announces your currently featured exhibit, or one that is opening soon. Changing that banner frequently, however, can often be a challenge!

Ideal for large exterior displays, Britten’s BannerRail Display Systems make it easy to update your current information without throwing a banner over the side of your roof or renting an expensive lift to hoist your banners. Using a mechanical hoist and two vertical rails, your upcoming exhibit information is quickly updated and looks perfectly tensioned.

Voila!  Everyone will be looking forward to the opening of your next exhibit!


Idea #5: Ceiling Banners & Hoist Systems

Ceiling banners are a great opportunity to utilize large open spaces with particularly high ceilings. And yet the same challenge applies: how do you change the banners on a regular basis, without using an impossibly high ladder or renting a difficult-to-maneuver lift?

Britten created a patented ceiling hoist specifically to satisfy this need. Our BannerDrop display systems operate with a remote control frequency that raises and lowers banners (or any other media) with the push of a button.

Shown above, these systems were installed at the Smithsonian’s Air and Space Museum to promote constantly changing Imax features, but BannerDrop systems have also been used to hoist everything from cubes to inflatable spheres, mobile structures and more.

How could your museum be utilizing its high ceiling areas?


Idea #6: Light Pole Banners & Brackets

Light pole banner programs are a great way for museums and other non-profits to spread the word around town about upcoming promotions and events. Shown above at left, the city of Dallas actively promotes the arts and culture with tasteful and constantly updated banner designs.

Elsewhere at a much smaller town in America, the banners above at right used a gold foil on top of the banners which caught the reflection of the sun, reminiscent of the ancient gold that was on display in the exhibit’s showcases!

Britten’s patented wind-spilling BannerSaver bracket is the perfect solution for exterior light poles and specified in cities on six continents.


Idea #7: Donor Recognition Signage

We understand how important it is for your organization to acknowledge the generosity of your donors and supporters.

We also know that you want your donor recognition signage to encourage others to contribute. That’s why we offer custom, beautifully crafted donor recognition signage—the kind that looks elegant, inspires generosity, and truly honors your loyal supporters.

Whether you need signage, wall plagues, murals, or displays, we’ve got the experience to help! We’ve designed, fabricated, and installed recognition solutions for universities, hospitals, foundations, and businesses—and we use cutting edge techniques like computer aided routing, laser cutting, etching, and digital printing.  So let’s get started; together we can create a donor recognition solution that perfectly rewards your supporters and fits your budget!

See more examples from our portfolio of donor recognition displays here.


Idea #8: Wayfinding

Wayfinding is one of the best ways to improve visitor experience, build brand awareness, and increase productivity and profitability. We can help you design and implement wayfinding solutions using directional signage and visual elements that are specifically tailored to your locations and facilities.

And that’s just the beginning! Let’s just say that when it comes to wayfinding solutions, banners, and custom signage, we have the ability to design, fabricate, and execute almost any project you can imagine.

Even More Ideas for Museums!

These are just a few of the ways that you can utilize large format print to build buzz for your museum and help you to look your very best.

We would love to hear more about your upcoming exhibits and brainstorm ideas for how to make the experience the best that your patrons could possibly ever remember!

Contact us today and let’s get started.


Paul’s Corner | July 2015

by Paul Britten  

Parking Deck Wallscapes

With over 30 years worth of experience installing huge banners, we are constantly looking to push the limits of large format framing systems in our industry. The BannerWrap display pictured above is over 16′ H x 35′ W and tensioned around a steel frame that is attached directly to the parking deck structure.

Shown below, Britten has partnered internationally with Vedi Belgium to be the exclusive provider of their Ovio frame in North America.

We’ve combined Ovio’s structural stability and ease of installation with our exclusive BriteWall LED technology to create the biggest, brightest and most energy efficient exterior displays available today (and we’ve even fashioned them for curved walls)!

ovio banner frame outdoor

Arched Bulkheads

Britten has built a network of decal experts who know what it takes and how to get it done, situated in strategic markets throughout the country.

Shown below, a specialty material was chosen for this bulkhead because of the uneven texture of the drywall (different kinds of paint may also require special treatment, as well).

With years of experience across thousands of projects across North America, we’ve field tested so many scenarios that we can recommend the best adhesive material for your specific need.



BannerDrop Raises Revenues

These 16′ H x 14′ W SkyBanners are raised 3 stories above an ice rink easily and efficiently with Britten’s patented BannerDrop ceiling hoist system.

Whereas renting and maneuvering a lift through the mall would be both expensive and dangerous, BannerDrop saves on labor cost, liability and makes sponsorship revenues possible where they never existed before!

Shown below, this vertical SkyBanner (24′ H x 14′) fits into this tall glass atrium above an escalator, which would again be a difficult accomplishment for such a tall articulating lift!


Custom Shelves

We’re very excited to welcome Britten Woodworks into our family and about all of the capabilities that they bring to the table!  (Or in this case, some really impressive custom shelves.)


Our customer said it perfectly, “I couldn’t be more pleased with the end result. I enjoyed working with you very much and your craftsmanship is superb.”

Thank You

We sincerely appreciate you and your patronage and wish you the very best!



Paul’s Corner | June 2015

by Paul Britten  

Cutouts at the Zoo

These outdoor cutouts brought together two of our favorite things… penguins, and beer!

“The head poke was a great success at our biggest fundraiser of the year, Brew at the Zoo. It held up very well to the elements and our crowd of over 6,000 guests over 2 days. The hashtag #justbrewit on Instagram has lots of user photos with it too! Thanks again for all of your help.”

Cutouts are great for engaging your audience and buffeting your brand on social media.  These cutouts use a sturdy outdoor base and are router cut from a durable 1/2″ thick material which an be virtually any shape.

Large Format Window Decals

Our customer was so impressed with how spectacular this looks that they extended their contract with the mall until the end of the year.

To keep up with the styles of each season, this retailer will be switching out their graphics to reflect the current line of fashion.


Sideline Signatures

Versatile for any variety of sports, our padded A-frames were on display as future professional athletes were put to the test at the NBA combine.

Used at all levels of competition, our customers love that the product is both injury resistant and maximizes sponsorship exposure on the field of play.



Concerts & Festival Stages

On huge stages at summer events, our blow through Speaker Scrim is the perfect choice for colorful branding, and building buzz!

The centerpiece for this particular stage was over 36′ H x 50′ W and applied as strips of clear decal material around a custom-shaped projection screen.

Thank You

We sincerely appreciate you and your patronage and wish you the very best!



Paul’s Corner | May 2015

by Paul Britten  

Branding for Hospitals & Health Care

Britten has several partners in the world of retail and nearly all of them offer some form of large format advertising.

Of course the range of fashion retailers who advertise in-mall is considerable, but we’ve also noticed that it is very common for the children’s Play Area to be sponsored by the local hospital or health care provider.

The marketing team for this hospital took an interesting approach and created a seating area inviting people to “Relax and Have a Healthy Conversation” (see below).



Decor Plaques from Reclaimed Materials

Britten’s Décor division recently completed a project at this College’s “Sustainability Center” (shown above) using reclaimed materials for the back of the plaques.

Feedback from our customer was positive: “Just completed the walking tour and wanted to send a few shots of installed signs. They look really lovely and the path for the tour does an excellent job of bringing folks through the whole space. Thanks again.”


Branding for College Sports

Britten’s service team recently returned to campus to add more banner hardware (large format BannerStretch frames and BannerSaver light pole brackets) in addition to wrapping the fences around the tennis courts, baseball field wall and the back of grand stands. Decals were added to the back of the dug out.

Bringing “blue” to the field of play (and also great photos of athletes in action) has been helpful in building team identity as the Titans continue to build on their sporting tradition.



Backlit Branding for Retail

Britten Hardware continues to engineer custom solutions using the best LED technology in the marketplace.

Shown above, this project is our first ever curved BriteWall display, using a specifically engineered rolled radius OVIO™ large format frame with our own BriteStrip LED technology.

The overall display measures 15′ H x 22.5′ W and is featured prominently at the entrance of one of the highest end malls in the country!


Fabric Banners & Display Systems

Britten’s newest display system is called the Infinity™ Standee, so-called for its virtually borderless appearance. Fitted with a beautiful 6′ H x 3′ W fabric print, we think this is the classiest floor stand you’ll see anywhere!

Thank You

We sincerely appreciate you and your patronage and wish you the very best!