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Paul’s Corner, January 2017

by Paul Britten  

Here Come the Holidays!

Point-of-Purchase displays like this one are perfect for coffee shops & retail stores. This “tree shelf” is cut from a sturdy cardboard material called FalconBoard, which is strong enough to support a variety of objects placed upon it.


Making Strides against Breast Cancer

At Making Strides events around the country, people are coming together to celebrate survivors, have fun, and raise money and awareness for the American Cancer Society’s efforts to save lives from breast cancer.

For this event in Sarasota, Britten provided a “Wall of Hope” fabric banner for attendees to sign, dozens of light pole banners, and also a large banner that was draped from a building stairwell.


Stage Stage Backdrops & Truss

Britten provided this 10′ H x 30′ W fabric backdrop on a stage truss system for their “Laugh with Me” comedy special.

Fabric is a great alternative to traditional vinyl because it’s wrinkle-resistant and reduces glare. (Which is especially important on stage, and for the television audience watching at home!)


World Rowing Championships

The 47th edition of the World Rowing Championships were held last month in Sarasota, Florida. Colorful fence banners and building wraps welcomed thousands of spectators from all over the world, to watch contestants representing over 70 countries.


Retail Renovation

Over 30,000 sq. ft. of decal was printed & installed as part of this renovation project.

These barricade graphics build anticipation for new stores coming to the mall, and help transform an otherwise empty space into larger-than-life visual experience.


Foam3D™ Custom Sculptures

Britten’s new CNC foam cutting technology allows for an endless range of creative applications, like the university logo shown above.

We’ve recently put it to use for event agencies who asked us to fabricate huge letters for pregame fan engagement, for building signage, and even a bas-relief of an oriental dragon!

Learn more about this exciting new product here: Foam3D™


Britten Headquarters in Traverse City, MI

How can we help with your next creative project?

With over 400,000 sq. ft. of production space and a diverse range of capabilities, Britten is ready to fulfill your creative request.

Please think of us whenever you need:

Fabric BannersDisplay SystemsCustom BackdropsTrade Show SignageSpecialty Metal FormingCaseworkCustom Wall CoveringDécorPop-up StoresEvent Truss Structures • and much more!

We sincerely appreciate you and your patronage and wish you the very best.

Cordially,

Paul

Denver-Broncos-Foam3D-Entrance-with-Smoke

Foam3D™ Changes the Game

by Mike Dudek  

3D Foam Technology Changes the Game in Event Marketing

TRAVERSE CITY, Mich., Dec. 4, 2017 /PRNewswire/ — In the competitive field of event marketing, coming up with fresh new ideas to engage with your customers is imperative. Mass media is everywhere, but some creative manufacturers are now going beyond the 2D standard by introducing foam sculptures to their list of capabilities.

The integration of Expanded Polystyrene Foam (EPS) structures have added depth and visual interest at experiential events in the form of life-sized props that engage the public audience. It’s a new form of advertising that’s incredibly exciting for fans and attendees, perfect for photo opportunities and viral shares on social media.

Now, advances in CNC carving technology means that it’s no longer necessary to cut foam by hand. New techniques include 3D laser scanning, multifaceted foam routing, and automated hot wire cutting that allows you to transform ideas, drawings, photos, or digital files into foam replicas of any size or detail. If you want your design to be larger than life, you can have it machined into multiple sections and pieced together like a puzzle. Lastly, your finished product can be sanded to a fine finish and a protective Polyeura coating can be applied for durability and corrosion resistance.

The 3D foam market has been an essential component in traditional manufacturing, but has now become the standard in industries such as architecture, film and television, theme parks, sports and entertainment venues, and event marketing.

Embracing this opportunity, one creative production house has recently added Foam3D™ to their lineup of large format printing and specialty fabrication. “Investing in this technology was the next logical step for us,” said Paul Britten, CEO of Britten. “Foam3D™ joins our roster of diverse in-house capabilities, including fabric and mesh banners, tension frames, pop-up stores with BoxPop™, EventTruss™ structures, as well as custom woodworking and metal fabrication. We can produce virtually any custom display right here in Traverse City, Michigan.”

Once Foam3D™ was launched in July of 2017, Britten began receiving NFL pregame requests from Activate, Inc., an event marketing company in Ferndale, MI. Projects included sets of oversized letters for fan engagement, huge Pepsi cans that were wheeled onto Detroit’s Ford Field during halftime for a football toss, and a 25′ entrance structure for the Denver Broncos that combined truss and pyrotechnics.

For further information about Foam3D™, please visit http://www.brittenstudios.com/foam3d/ or call Britten toll-free at (888) 863-8201.

About Britten:
For over 30 years, Britten has been helping some of the world’s largest brands visually connect with their audience through high-quality printing and custom fabrication. From events to retail and hardware to print, Britten makes sure your brand is engaging and getting noticed. Britten believes in making it easier for your brand to tell your story, wherever your audience may be.

Contact Information:
Mike Dudek
(231) 346-8614
mdudek@brittenstudios.com

SOURCE Britten

Related Links

http://www.foam3d.com

Point-of-Purchase Displays for Coffee Shops & Retail

Paul’s Corner, December 2017

by Paul Britten  

Here Come the Holidays!

Point-of-Purchase displays like this one are perfect for coffee shops & retail stores. This “tree shelf” is cut from a sturdy cardboard material called FalconBoard, which is strong enough to support a variety of objects placed upon it.


Making Strides Signed Banner

Making Strides against Breast Cancer

At Making Strides events around the country, people are coming together to celebrate survivors, have fun, and raise money and awareness for the American Cancer Society’s efforts to save lives from breast cancer.

For this event in Sarasota, Britten provided a “Wall of Hope” fabric banner for attendees to sign, dozens of light pole banners, and also a large banner that was draped from a building stairwell.

Making Strides Light Pole Banners


Laugh With Me Truss Backdrop

Stage Stage Backdrops & Truss

Britten provided this 10′ H x 30′ W fabric backdrop on a stage truss system for their “Laugh with Me” comedy special.

Fabric is a great alternative to traditional vinyl because it’s wrinkle-resistant and reduces glare. (Which is especially important on stage, and for the television audience watching at home!)

Laugh With Me Truss Backdrop


World Rowing Championships We Welcome the World

World Rowing Championships

The 47th edition of the World Rowing Championships were held last month in Sarasota, Florida. Colorful fence banners and building wraps welcomed thousands of spectators from all over the world, to watch contestants representing over 70 countries.

World-Rowing-Championships-Fencing


Simon-LaPlaza-Mall-Busmark-Decal

Retail Renovation

Over 30,000 sq. ft. of decal was printed & installed as part of this renovation project.

These barricade graphics build anticipation for new stores coming to the mall, and help transform an otherwise empty space into larger-than-life visual experience.


Foam 3D custom sculptures

Foam3D™ Custom Sculptures

Britten’s new CNC foam cutting technology allows for an endless range of creative applications, like the university logo shown above.

We’ve recently put it to use for event agencies who asked us to fabricate huge letters for pregame fan engagement, for building signage, and even a bas-relief of an oriental dragon!

Learn more about this exciting new product here: Foam3D™

Foam3D Custom Sculpture


Britten Headquarters in Traverse City, MI

How can we help with your next creative project?

With over 400,000 sq. ft. of production space and a diverse range of capabilities, Britten is ready to fulfill your creative request.

Please think of us whenever you need:

Fabric BannersDisplay SystemsCustom BackdropsTrade Show SignageSpecialty Metal FormingCaseworkCustom Wall CoveringDécorPop-up StoresEvent Truss Structures • and much more!

We sincerely appreciate you and your patronage and wish you the very best.

Cordially,

Paul

MeetJessKuznicki

Employee Spotlight

by Britten Studios  

Meet Jess Kuznicki

I’m skilled at: Networking, building relationships

On the weekends and free time I am often doing: Traveling, outdoor activities

I’ve never: Piloted an airplane, but hope to learn some day.

Best movie ever: Braveheart

My favorite candy is: Twix

My favorite sports teams are: Lions, Tigers, Red Wings, MSU Spartans

If calories didn’t count I would drink: Arby’s Jamocha Shakes every day

My “at bat” song would be: Slam by Onyx

My start date at Britten: 1/16/2017

This store/brand has a great deal of my money: Delta Airlines

My hero is: Nicholas Ryan Idalski. He served in the Army and lost his life in 2005. We named our son Nicholas Ryan in his honor.

People say I look like: Pacey from Dawson’s Creek

*If you are interested in being featured or want to nominate someone, please reach out to the marketing team!

BoxPop Miami Dolphins Bud Light Friend Zone

Paul’s Corner, November 2017

by Paul Britten  

Customized Mobile Containers for Events

What a start to the NFL season it’s already been! We’ve been enjoying event branding for teams across the country, including this mobile activation at home games for the Miami Dolphins.

Britten collaborated with Activate, Inc. to create this interactive experience for tailgaters, known as the “Bud Light Friend Zone”.

In addition to the structure itself — which featured a second story lounge — highlights included a DJ booth, a pair of beer can walls, a photo backdrop for fans to pose with cheerleaders, a custom branded Claw Machine game for a chance to snag plush footballs and other merchandise, corn hole boards, and a marquee sign that was cut from Foam3D™ material.

BoxPop Miami Dolphins Bud Light Friend Zone

BoxPop™ shipping containers are perfect for your pop up store, mobile office, restaurant, or experiential event: they’re mobile, fully customizable, and virtually indestructible.


Boston pedestrian bridge decal for David Yurman retail

Retail Advertising

Copley Place (Boston, MA)

Directly above the Massachusetts Turnpike and Huntington Avenue highway interchange ramps, Copley Place remains one of the premiere upscale retail developments in all of New England.

Boston pedestrian bridge decal for David Yurman retail

This pedestrian bridge is traversed by thousands of commuters every day, and David Yurman was eager to get in front of this metropolitan audience. In addition to decal applications on both sides of the glass, Ad Panels received vertical backlit prints which created a “can’t miss” out-of-home branding experience for retail customers.


Texas Tech University Dimensional Signage

Sports Facility Branding

Texas Tech University (Lubbock, TX)

From concept to execution, Britten oversaw complete project management which continued on site for weeks leading up to the fabrication and installation of this project. In-house industrial and 3D design allowed for control over every detail, from start to finish.

The grand entrance is a testimonial to the multi-faceted capabilities that Britten was able to deliver to this visually spectacular architectural project.

Texas-Tech-University-Dimensional-Signage-001

Check out the complete case study here.


World Rowing Championships Fencing

World Rowing Championships

The 47th edition of the World Rowing Championships were held last month in Sarasota, Florida and brought thousands of contestants & spectators from all over the world. Mesh fence banners and building wraps welcomed participants from over 70 countries.


San Francisco 49ers Levis Stadium Entrance EventTruss

Spectacular Entrances

And out west, Britten Services dispatched half a dozen EventTruss™ structures and semi-portable RotoTop™ flag pole systems to help welcome and direct fans into Levi’s Stadium.

Five of the entrances measured 16′ H x 24′ W and the largest measured 16′ H x 32′ W, weighted with 275 gallon water drums. In addition to serving as highly visible event branding and wayfinding for foot traffic, the mesh banners indicated items prohibited from the stadium and “thanks for coming!” directions to nearby interstate routes.

San Francisco 49ers Levis Stadium Entrance RotoTop Flag Poles


Britten Headquarters in Traverse City, MI

How can we help with your next creative project?

With over 400,000 sq. ft. of production space and a diverse range of capabilities, Britten is ready to fulfill your creative request.

Please think of us whenever you need:

Fabric BannersDisplay SystemsCustom BackdropsTrade Show SignageSpecialty Metal FormingCaseworkCustom Wall CoveringDécorPop-up StoresEvent Truss Structures • and much more!

We sincerely appreciate you and your patronage and wish you the very best.

Cordially,

Paul