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Case Study: Fall Fashion Show

by William Krueger  

DENVER (BUSINESS WIRE)The city of Denver played host last month to over 3,500 women from around the country, who descended upon the city for The Scoop; the semi-annual fashion show, collection launch and in-depth business training hosted by CAbi. A leading social selling apparel business, CAbi is a designer women’s clothing collection that is sold exclusively by its unique network of independent consultants through private, in-home trunk shows.

The Scoop brings together CAbi’s expansive network of female entrepreneurs to celebrate the accomplishments of the past season and introduce the new season’s collection. This season, the highly anticipated three-day event brought over 3,500 consultants, guests and employees to Denver. Taking over the Colorado Convention Center, The Scoop brings in an estimated $6.9 million dollars in business to the area through lodging, dining and transportation.

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Britten Studios contributed to the event with large format prints which greeted attendees at every turn, building excitement for the show and reinforcing the CAbi brand.

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Both inside and out, the spectacular glass entrances to the Convention Center were wrapped with oversized fashion photos and colorful messaging which was printed on adhesive decal material.

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Huge vinyl banners (some as large as 50’ H x 25’ W) were suspended within the cavernous spaces inside the hall.

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Bulkheads were adorned with curving banners following the contoured architectural flow.

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Display stands were placed at key focal points outside of ballrooms and escalator areas. Elsewhere, temporary fabricated structures served to direct the flow of traffic and created a sense of arrival and destination.

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We were thrilled to be a part of this enormous fashion event, and look forward to seeing the upcoming collection!

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Fin Fest – Extended Tour

by Britten Studios  

Last month we gave you a behind-the-scene look at some of the more impressive Miami Dolphins props we made for their Fin Fest tailgate. We love how the foosball table and fin carts turned out, but we believe nothing holds a candle to the quality behind the peripheral elements we created for the festival.

Perhaps sometimes underrated, print elements — banners, decals, backdrops and flags — perfectly frame and emphasize every show-stopping prop for a rich, full aesthetic. In the background? Yes. Superfluous? Absolutely not. Without these pieces, festivals and other venues would appear lackluster, tired and overall less appealing!

A banner company at our core, we have an unparalleled pride in our print capabilities. After all, no other company prints more banners or has created more interesting ways to use them — that’s a fact.

Scroll through the following photos — and maybe even last month’s batch — and note how banners, flags, truss, and other “background pieces” really pull the whole event together. Enjoy!

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The resemblance is uncanny, don’t you think?  This match could end in a toss up!

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The Arm Wrestle Challenge has been extremely popular with fans both young and old.

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Every element of the Fin Fest pregame tailgate is designed to engage and interact with the audience.

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Dolphins Strong!  This digitally printed photo backdrop emulates the player’s locker room.

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Super Fan Makeover Station: Fins Force volunteers are on hand to paint faces, apply temporary tattoos and hair coloring.  (Notice the director’s chair with the Dolphins logo imprinted on it, at right.)

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It’s fun for the kids, and adult fans love it too!

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In this Golden Age of Social Media, everyone enjoys a good photo opportunity! #keepitsocial

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This recreation of the locker room leaves fans feeling like they’ve been immersed in the complete experience.

And have you seen what we did with the Golfin Carts and Florida’s Longest Foosball Table?  Check out last month’s “Behind the Scenes” feature on these special projects that are truly unique!

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Paul’s Corner | October 2014

by Paul Britten  

New Retailer Taking the Nation by Storm

This retailer is fairly new to the American market, but is expanding quickly!  With new stores planned in every major city, their large format marketing draws attention to the opening date and location in the mall.  These “can’t miss” advertisements help raise serious brand awareness.

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New Arena Opens in Allentown

Home of the Lehigh Valley Phantoms hockey team (American Hockey League) and the Lehigh Valley Steel Hawks professional indoor football team, the mixed use facility will also be utilized for concerts and other special events. This Friday night, The Eagles will be the first ever concert held at the PPL Center.

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Installations included concourse decals, framed display systems and graphics in the corporate suites. Our Pennsylvania-based service crew put the finishing touches on the arena in the nights leading up to the public unveiling!


Action Sports Tour

Now in its 10th year of action, adventure and adrenaline… the traveling sports tour swept into town with just over 12 hours available to complete the installation!

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Menu Boards for Restaurants

Our Décor division designed this custom menu board for a restaurant in Florida. We also have a selection of ready-to-go templates and a design checklist to make the process easy for you. As soon as we know the size and space — and what you’re offering on the menu — we’ll provide a ballpark estimate and get started on your initial design concept. Contact us for our free Menu Board Idea Booklet!

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5 Awesome Uses for Large Prints

by Britten Studios  

5 Awesome Ways to Make a Statement with Large Format Prints

Go bold or go home. Here at Britten Studios, we live by the mantra that bolder is better. Take a peek below for 5 Awesome Ways to Make a Statement with Large Format Prints. From fabulous fabrics to daring decals, let’s showcase your brand in a big way.

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Love infographics? We do too! Below is an exclusive sneak peek of “Print, Even More” an new booklet full of eye-catching infographics. Coming soon.

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Behind the Scenes

by Britten Studios  

Every once in a while, Britten gets a chance to work on a really neat bid for a really big brand. And while working with big brands is nothing new for us, we just love getting to stretch our creative legs and make something that’s never been done before!

Last week marked the completion of one of those opportunities, when we unveiled two totally new and interactive creations for the Miami Dolphins’ season-long, pre-game Fin Fest.

The first is a fleet of ‘Fin Carts’ — 12-foot tall, mobile carts in the shape of fins — that feature powerful music systems, PAs, and a t-shirt cannon. The second big creation is a 25-foot long totally custom foosball table that accommodates up to 50 players. The table is lined with cup holders and features pigskin-textured handles (complete with hand-stitched lacing), and 3-D printed dolphin players in the team’s turquoise and orange color scheme. We had a blast with this project and loved how everything turned out.

Check out the behind the scenes photos below!

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The finished result is enjoyed by fans at the first home game of the season.

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This preliminary 3-D sketch was drawn by Britten Studios’ design team.

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Concept detail of the custom handles.

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Overhead view of the 25′ long foosball table.

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Hazards were included to represent turnovers and add an extra level of excitement!

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The dolphins were computer modeled and 3D printed.

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The fabrication team tests the table for performance!

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Detail of the finished product.

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Detail of the finished handles.

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Overhead view.

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Closeup of cut away hazard (“PASS INTERFERENCE”).

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Initial concept sketch of the “Gol-Fin” Cart.

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The prototype for this unique project started with a small model that fit around a remote control truck, and then was built  to fit around an actual golf cart.

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The Golfin Carts were highly visible at the first home game, outside of Sun Life Stadium and the Fin Fest pregame tailgate area.

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A pair of the Golfins are in formation in front of the stadium entrance area. Each one is fully mobile, wired for sound and capable of launching t-shirts into a crowd of fans!