Let’s start with a story: It’s the big day. You’ve been tasked with coordinating Coca-Cola®’s new product release concert and you’ve worked endless nights to ensure this event would be perfect. Everything is finally coming together and you can’t wait to see the satisfied look on your client’s face and the thumbs-up from your boss. Trucks are rolling in right on schedule with tents, sound equipment, stage lighting, and a dozen different banners and signs that you ordered earlier this month. You close your eyes and see the finish line. You expand your chest, smell victory…and then it hits you.
You’re not sure what it is, but something’s…off. That’s when you realize the classic Coca-Cola® red printed on your banners, flags, decals, and fence scrims, is a different hue on each piece! It’s not the end of the world, but it’s enough to take your event from outstanding …to satisfactory.
This is where G7 certification comes into play. If the person above had partnered with a G7 certified printer, they wouldn’t have settled for anything less than the perfect Coca-Cola® red.
Here at Britten, we’re proud to be G7 certified. This international color management system uses imbedded codes to adjust coloring instructions to printers based on the style and type of machine being used. G7 knows how an original digital image will differ visually (to the human eye as opposed to a standard computer code) when printed on a specific machine, and adjusts the instructions accordingly.
It’s an automatic system, so printing operators no longer need to manually adjust the digital image’s instructions to each printer to get a visually pleasing color match. This saves a ton of time, and the possibility of human error is significantly reduced. It also ensures that we produce the exact sign that you had in mind.
Neutral colors, such as browns and greys, are more susceptible to color variation because they are made up of more equal combinations of cyan, magenta, and yellow. There isn’t one dominant color, so even a little too much cyan will have more noticeable effect. Without G7, the dark grey background in this Lordstone banner (below) could have printed with a noticeable hint of green or blue depending on the printer. But when you choose a G7 certified printer like Britten, you can be sure that your neutrals (along with all your other colors) will be true to your original design and true to your brand.
Gone are the days of choosing a beloved color in blind faith that the finished product will in fact match your vision. With the G7 printing standard, we ensure that the color of your brand is spot-on, and that every piece of your campaign signage is consistent and beautiful.