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truss-entrances-for-festivals

Paul’s Corner | March 2015

by Paul Britten  

Truss Entrances for Festivals

As most of the country is beginning to thaw out from record low February temperatures, southern Florida is kicking of the festival season with a week long celebration of Food & Wine on the sunny beaches of Miami.

The annual Festival took place late last month and once again featured internationally renowned talent and leaders of the hospitality industry at uniquely crafted events showcasing world-class wine, spirits, food, and fun.

The curved entrance above measures almost 24′ tall by 28′ wide overall. Britten’s installation crew assembled several of these location-defining structures as well as long runs of colorful fencing scrim.

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Banners for Grocery Stores

We recently sent a pair of BannerDrop and PosterDrop ceiling hoists to a grocery chain which currently has two different models on display in store (shown below).

BannerDrop and PosterDrop are very similar in concept; they both use remote control to raise and lower a display article from the ceiling for easy change out of advertising.  BannerDrop comes in several models and the standard unit can lift up to 40 lbs.  The heavy duty model can raise up to 160 lbs, and multiple machines can operate in tandem to handle even heavier payloads.  BannerDrop plugs into a 120V / 60hz AC outlet, but can be retrofitted for international outlets or solar powered.

The inverted PosterDrop actually raises and lowers with the display, which inserts into the unit by means of a pole pocket and dowel rod.  PosterDrop runs on a AA batteries.

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Baseball is (almost) Back!

Cabin fever continues in America with sports fans eagerly awaiting the beginning of baseball season. Britten has several partners at all levels of competition, from the youth leagues to the Big Leagues.

Britten prints banners for rotational displays seen behind home plate, huge banners on the back of grand stands, light pole banners along the boulevards, and decals on the windows of the gift shops at ballparks across the country.

Shown below, this university’s dugouts are covered with a special kind of outdoor decal. Britten also printed pennant flags that line the infield walls.

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Parking Deck Wallscape

Situated on the interstate border, this huge display is built to be seen from a considerable distance.  Whereas the typical billboard is 14′ H x 40′ W, this massive frame measures over 22′ H by 100′ W, which is really making a statement, even from so far away!

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Thank You

We sincerely appreciate you and your patronage and wish you the very best!

Cordially,
Paul

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Paul’s Corner | February 2015

by Paul Britten  

Fabric Banners

Underneath this escalator at a bustling commuter center in snowy New England, our east coast service team installed four sets of Infinity™ fabric frames. These were sized and positioned to work around the sprinklers left exposed in between each frame.

There are several benefits to using fabric media. Primarily, the material stays wrinkle-free and holds vibrant color. It is easy to install into the borderless frame, and the fabric banners use eco-friendly ink and are biodegradable.

The frames in this application were side lit for increased visibility and added flair.


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Architectural Design

Shown above, the Sales Center’s “Branded Environment” was designed and fabricated at Décor.  Back lighting can really help these branding displays to “pop”!

Britten’s Décor division are also experts at creating unique signage for donor recognition displays commonly found at hospitals, schools & universities and wherever people want to share a little love with people who have helped contribute to their organization.

Our designers can illustrate a 3-D concept that will show you exactly how each element will look. Do you need a consultation for your upcoming project?

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Large Volume Screen Printing

Sometimes, you need lots of identical banners. Let’s say, for example, you need a set of banners shipped to every Chevy dealership in the country!

Last month we produced over 5,820 screen-printed TRUCK MONTH banners and 115 digitally-printed MES DE LA CAMIONETA banners.  These were each rolled by our production team and individually bagged with dowels, hanging clips and installation instructions.

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Building Wraps

The construction scrim shown below was printed on lightweight mesh material that was installed by our customer over this historic building’s two-story balcony.

Britten Studios created a concept rendering that looks almost exactly like the finished product!

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BriteWall™ LED Backlit Framed Displays

BriteWall is the industry’s leading backlit display system for large format graphics. The frame is available in a variety of sizes and powder-coated finishes, while a spring-tensioned component makes installing and swapping banners easy. This LED light box system uses a modest one third the power of traditional light box systems and lasts three times as long.

The display below is our standard 12′ H x 12′ W BriteWall display.  Other standard sizes exist, or we can configure a system to fit your space perfectly.

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Thank You

We sincerely appreciate you and your patronage and wish you the very best!

Cordially,
Paul

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Nationwide Coverage for T-Mobile

by Mike Dudek  

Industry giants are backed by Britten for this spectacular holiday campaign

Cellular providers like to emphasize their extensive national reach, and the company that is uniquely capable of delivering that message from coast to coast is Britten Studios.

A recent partnership this past holiday season saw T-Mobile (one of the top carriers in America) teaming up with the largest developer of malls, Simon Property Group, for a month long national campaign which coincided with the busiest time of the year for retail.

The fourth quarter, specifically the “Black Friday” following Thanksgiving and the weeks that follow, is now an annual spectacle and advertisers typically make their biggest push during this period.

In all forms of media, in particular the variety of out-of-home advertisements found in-mall, they are eager to put their message in front of the holiday shopper at the point of purchase where they are likeliest to spend. These large format printed advertisements come in many forms, and many are specific to the property where they are found (known sometimes in the industry as “indoor spectaculars”). t-mobile-earthquake-arches

These might include earthquake arches in Tacoma, elevator wraps in Albuquerque, and also recharge towers and soft seating lounges in Atlanta and Boston. While the size and application might be unique to each, all the printed media bears the same vivid pink with white snowflakes, and all were carried out by Britten’s world class production capabilities and well-oiled National installation network. And all of it was in place by the Friday following Thanksgiving.

Several other standard systems were in fact pioneered by Britten Studios, such as the fabric media screen now found in many soft seating lounges.

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SkyBanners  in several standard sizes are hung in heavily trafficked courts and corridors from Britten’s patented ceiling hoist system (the BannerDrop display unit).

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And another new product developed by Britten in the past year is the Infinity Standee, which brings together a borderless framed system with luxurious, double-sided fabric prints.

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The campaign proved to be enormously successful and was well received by all parties involved. The advertiser, their agency, the malls and their patrons were all delighted by the colorful and entertaining holiday campaign by T-Mobile. And Britten was the company that was uniquely able to deliver that message, nationwide.

“Looks great. And our client loves it. My compliments on execution.”

“Omg LOVE!  Awesome job!!!”    

t-mobile-infinity-standee


Want to learn more?

Contact us today to learn more about how we can help with your next project!

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Top 10 Epic Projects of 2014

by Britten Studios  

Wow, what a great year! We want to sincerely thank all of our customers that helped make 2014 awesome. From large-runs to just plain large, we had the privilege of working with hundreds of the world’s biggest brands on some pretty darn cool projects.

But before we get too deep into 2015, we’d like to take a look back at a handful of our most epic projects from the past year. So sit back, sip that leftover champagne and get inspired as you scroll through our Top 10 Epic Projects of 2014.

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 No. 10 — SPRING AWAKENING MUSIC FESTIVAL (CHICAGO, IL)

The Spring Awakening took place last year in June at Soldier Field in Chicago, Illinois. One of the country’s most epic EDM (electronic dance music) festivals, this 3-day event naturally had some seriously eye-catching stage decorations.

Bass drop? More like drop EVERYTHING. This was an all-hands-on-deck project, as the entire display (over 200 mesh triangles and rectangles) was produced in a mere 24 hours!

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No. 9 — DEW TOUR (OCEAN CITY, MD)

With the Dew Tour, there are multiple cities involved every year, which gives it an action-packed, “traveling circus” feel. The big, bold sponsorship signage is designed to withstand extreme elements and was strategically placed for visibility in action shots.

We installed the truss infrastructure, coverings, sponsor banners, and decals for the Dew Tour skate park. For the slopes, we printed flags, fence scrim, and created aluminum cutouts for the top of the truss structures. BannerScroll banners and stands were used in the event displays, and larger-than-life checks were presented to winning athletes.

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No. 8 — UNIVERSITY OF NOTRE DAME

Our Décor department completed a project for Notre Dame that involved installation of digitally-printed wallpaper overlaid with dimensional lettering. An elegant design brought together several long runs of high-resolution photographs, which showed scenes of student life throughout the various seasons on campus.

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No. 7 — CABI / THE SCOOP FASHION EVENT (DENVER, CO)

 At the semi-annual CAbi fashion show, we brought large format prints to every corner of the event. From larger-than-life decals to multimedia displays, we helped build excitement and reinforce the CAbi brand throughout the venue.

The spectacular glass entrances to the Convention Center were wrapped with oversized fashion photos and colorful messaging which was printed on adhesive decal material.

Huge vinyl banners (some as large as 50’ H x 25’ W) were suspended within the cavernous spaces inside the hall, introducing this three-day event in a truly epic way.

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No. 6 — EASTERN FLORIDA STATE COLLEGE (MELBOURNE, FL)

Earlier this year, administrative staff at the college contacted us to set the wheels in motion to explore rebranding opportunities at each campus. Britten’s branding specialists visited in early fall and surveyed high visibility areas which would create the most impact.

We then prepared a proposal with original artwork and visual renderings, which were in turn refined in a collaborative process with the administration.

Between semesters, a crew from Britten Services was deployed with the complete set of banners and hardware systems and headed down to Florida. Over a period of two weeks, each campus was installed with the new graphics. The feedback from students was extremely positive!

Now, with Britten’s display systems, seasonal messaging, special events and sport schedules can all be updated quickly and easily on campus.

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No. 5 — XXII OLYMPIC WINTER GAMES (SOCHI, RUSSIA)

Last winter, the world celebrated 17 days of sport-driven global unity in Sochi, and Russia’s 51 billion dollar investment showed to the world the most expensive and elaborate Olympic Games ever conceived.

The opening ceremony, titled “Dreams of Russia” (Сны о России), featured a character named Lyubov (Russian for ‘love’) who flew into the air as she dreamed of grabbing the tail of a kite. We produced a series of huge scenic landscapes (some as large as 20’ H x 50’ W), which passed beneath her as she floated far above the stage.

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No. 4 — WRIGLEY FIELD (CHICAGO, IL)

2014 was a very special year for the Chicago Cubs, who are celebrating one hundred years of baseball being played at Wrigley Field. As part of their “Celebration of the Century” campaign, the Cubs adorned the grandstands next to the iconic red marquee with a paneled banners reading 1914 at left, and 2014 at right.

Also shown above, a series of concrete decals were installed to show the ballpark on Opening Day and other memorable moments over the years.

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No. 3 — NORTH AMERICAN INTERNATIONAL AUTO SHOW (DETROIT, MI)

Britten Services was on hand to install this massive banner (189’ H x 137’ W) which was printed on several sections of wind permeable AdMesh™ material. Installed on the Crowne Plaza Hotel facing the Cobo Center, the giant building wrap welcomed guests to the North American International Auto Show in downtown Detroit.

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No. 2 — TEXAS PARKS & WILDLIFE / 50TH ANNIVERSARY EVENT

For half a century, the Texas Parks & Wildlife Department has been overseeing and protecting wildlife habitat in the state of Texas. To help celebrate their anniversary, we helped bring the outdoors inside with an interactive event design.

The use of props integrated into displays with live models and spectacular 3D backdrops left attendances feeling as if they were engaged in activities such as fishing, duck hunting, canoeing, camping or mountain biking, etc.

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 No. 1 — MIAMI DOLPHINS FIN FEST

Early last fall, we unveiled two totally new and interactive creations for the Miami Dolphins’ season-long, pre-game Fin Fest.

The first is a fleet of ‘Fin Carts’ — 12-foot tall, mobile carts in the shape of fins — that feature powerful music systems, PAs, and a t-shirt cannon. The second big creation is a 25-foot long totally custom foosball table that accommodates up to 50 players. We had a blast with this project and loved how everything turned out.

Chock-full of innovation and grand-scale awesomeness, this project was the very definition of epic. Check out the behind the scenes photos here!

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Paul’s Corner | December 2014

by Paul Britten  

Elevator Spectacular Promotion

This television network capitalized on a “can’t miss” visual space at this prominent shopping center in Los Angeles for their new series premier. We used low tack decal to cover every inch of the 23′ H elevator, on each side of both floors.

We love how the artwork came together, with the subway doors fitting perfectly with the lower level elevator doors!


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Thanksgiving Halftime

As the Detroit Lions took on the Chicago Bears at Ford Field, Britten was happy to play a part of the community-focused halftime celebration.

Each of the banners for the stage backdrop measure 10′ H x 20′ W and were attached to the truss system, and a 2′ H x 48′ W banner skirted the performance stage.

This was the 75th time that the Lions have played football on Thanksgiving Day, dating back to 1934.  And who did the Lions play on that day?  None other than the Chicago Bears.


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Airport Media

Our partner came to us with a unique concept for this airport’s rotunda. They asked if it was possible to suspend a 20′ wide circular frame from the ceiling.

Britten Services utilized three heavy-duty BannerDrop® display systems to hoist the custom frame and the fabric banners which wrapped over it.


Holiday Retail Transformation

Britten was contacted by this retailer to help bring cheer with colorful holiday decals which were applied to escalators and bulkheads in several stores in major urban areas.

In New York, San Francisco and Chicago, our installation crews were able to transform several spaces concurrently over the course of the same weekend!

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Barricade Graphics in Malls

This graphic helps serve three purposes: keeping shoppers safe from construction zones, covering unsightly work-in-progress, and directing patrons to other stores and restaurants in the mall.


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OVIO Frames on Parking Decks

Britten is proud to be the exclusive provider in North America of the new OVIO display system. The exclusive ‘clipping’ technique goes up quickly and gives the canvas perfect tension, every time. This impressive frame measures 16′ tall by 33′ wide.


Thank You

We sincerely appreciate you and your patronage and wish you the very best!

Cordially,
Paul