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BoxPop Miami Dolphins Bud Light Friend Zone

Paul’s Corner, November 2017

by Paul Britten  

Customized Mobile Containers for Events

What a start to the NFL season it’s already been! We’ve been enjoying event branding for teams across the country, including this mobile activation at home games for the Miami Dolphins.

Britten collaborated with Activate, Inc. to create this interactive experience for tailgaters, known as the “Bud Light Friend Zone”.

In addition to the structure itself — which featured a second story lounge — highlights included a DJ booth, a pair of beer can walls, a photo backdrop for fans to pose with cheerleaders, a custom branded Claw Machine game for a chance to snag plush footballs and other merchandise, corn hole boards, and a marquee sign that was cut from Foam3D™ material.

BoxPop Miami Dolphins Bud Light Friend Zone

BoxPop™ shipping containers are perfect for your pop up store, mobile office, restaurant, or experiential event: they’re mobile, fully customizable, and virtually indestructible.


Boston pedestrian bridge decal for David Yurman retail

Retail Advertising

Copley Place (Boston, MA)

Directly above the Massachusetts Turnpike and Huntington Avenue highway interchange ramps, Copley Place remains one of the premiere upscale retail developments in all of New England.

Boston pedestrian bridge decal for David Yurman retail

This pedestrian bridge is traversed by thousands of commuters every day, and David Yurman was eager to get in front of this metropolitan audience. In addition to decal applications on both sides of the glass, Ad Panels received vertical backlit prints which created a “can’t miss” out-of-home branding experience for retail customers.


Texas Tech University Dimensional Signage

Sports Facility Branding

Texas Tech University (Lubbock, TX)

From concept to execution, Britten oversaw complete project management which continued on site for weeks leading up to the fabrication and installation of this project. In-house industrial and 3D design allowed for control over every detail, from start to finish.

The grand entrance is a testimonial to the multi-faceted capabilities that Britten was able to deliver to this visually spectacular architectural project.

Texas-Tech-University-Dimensional-Signage-001

Check out the complete case study here.


World Rowing Championships Fencing

World Rowing Championships

The 47th edition of the World Rowing Championships were held last month in Sarasota, Florida and brought thousands of contestants & spectators from all over the world. Mesh fence banners and building wraps welcomed participants from over 70 countries.


San Francisco 49ers Levis Stadium Entrance EventTruss

Spectacular Entrances

And out west, Britten Services dispatched half a dozen EventTruss™ structures and semi-portable RotoTop™ flag pole systems to help welcome and direct fans into Levi’s Stadium.

Five of the entrances measured 16′ H x 24′ W and the largest measured 16′ H x 32′ W, weighted with 275 gallon water drums. In addition to serving as highly visible event branding and wayfinding for foot traffic, the mesh banners indicated items prohibited from the stadium and “thanks for coming!” directions to nearby interstate routes.

San Francisco 49ers Levis Stadium Entrance RotoTop Flag Poles


Britten Headquarters in Traverse City, MI

How can we help with your next creative project?

With over 400,000 sq. ft. of production space and a diverse range of capabilities, Britten is ready to fulfill your creative request.

Please think of us whenever you need:

Fabric BannersDisplay SystemsCustom BackdropsTrade Show SignageSpecialty Metal FormingCaseworkCustom Wall CoveringDécorPop-up StoresEvent Truss Structures • and much more!

We sincerely appreciate you and your patronage and wish you the very best.

Cordially,

Paul

Fantastic Printed Fabrics!

Fantastic Fabrics

by Britten Studios  

What makes fabric a fabulous choice?

Fabric is a great alternative to vinyl banners because it has an extremely vibrant, high end feel. You’ll be amazed when you hold the material in your hands, even just touching it is an experience.

So, imagine how it would feel to transform your trade show booth or photo backdrop with this vivid fabric. It creates an feeling of luxury for your audience and raises expectations to a higher bar.

At Britten, we aim to capture that feeling and bring it to every inch of your space. You will feel good about that and feel good about not hurting the environment at the same time!

Fabric is also much lighter (75% less than vinyl), which means that it will cost less to ship. Quite simply, fabric is the most vivid, elegant option for large format graphics.

In fact, there are so many applications for using printed fabric that we thought it would be a good idea to talk through a few of the different kinds of materials we most commonly use, and why fabric might be worth considering for your next project!

Which fabric is right for you?

Britten has the knowledge, experience and know-how to produce perfect banners of all shapes, sizes, and substrates. We offer six standard fabric options, to cover a wide range of applications.

Below at left, you’ll see a closeup of an actual printed material sample. And at right, you’ll see a photo of a completed fabric banner in the field. Because we love to share great images our colorful projects!


1. Display Knit Fabric

Display knit is a reliable all-purpose material for tension frame systems and much more! Display knit is wrinkle resistant with a vibrant print quality and a high-end matte finish. Quite simply, it’s our most popular fabric.

This material is great for single-sided, indoor applications such as trade show displays, table covers & backdrops.

Display knit is also the fabric of choice for SEG frames. If you’re not familiar, SEG stands for “silicone-edged graphic” — silicone beading is sewn onto the edges and tucks into a thin aluminum channel, creating a perfectly tensioned fabric frame every time!

Display Knit Printed Fabric


2. Heavy Knit Fabric

Heavy knit is a versatile material for dye sublimation. It’s an an affordable choice for single-sided prints to be used indoors. You’ll love the vibrant colors, with a canvas-like feel and a matte finish.

This fabric is great for banners under 9 feet wide, indoor use, also store décor and banner stands.

Heavy Knit Printed Fabric


3. Blockout Knit Fabric

Our direct-to-fabric dye sublimated Blockout Knit material is used for fabric applications that require an opaque banner to address lighting issues.

This material is great for display frames and stage backdrops.

Blockout Knit Printed Fabric


4. Backlit Knit Fabric

Our direct-to-fabric dye sublimated backlit material is primarily used with framed LED backlit display systems. This lightweight fabric makes colors look incredibly vibrant when illuminated.

This fabric is great for backlit stage backdrops, backlit LED displays, and backlit fluorescent displays.

Backlit Knit Printed Fabric


5. Outdoor Knit Fabric

Our direct-to-fabric dye sublimated Outdoor Knit material remains colorfast for months and is designed to perform when moisture and temperature changes are a factor.

This fabric is great for exterior display frames and outdoor event banners.

Outdoor knit is also often used with our larger SEG (silicone-edged graphic) frames, some as large as 10′ H x 40′ W or more.

Outdoor Knit Printed Fabric


6. Flag Knit Fabric

Our direct-to-fabric dye sublimated flag material is a great option for indoor or outdoor use. This lightweight, sheer polyester is easy to manage and displays a reverse image on the backside.

This fabric is great for outdoor flags, banners, and backdrops.

Flag Knit Printed Fabric


As you can see, there is a wide range of fabric substrates that can be utilized in a variety of different circumstances.

Still interested in learning more? Can’t wait to get started? We’re here to help!

Contact us today to talk to a fabric printing specialist at 855.763.8204, or feel free to fill out the form below.

Imagine What Can You Do with Imprinted Fabric!

Texas Tech University Dimensional Signage

Case Study: Texas Tech

by Britten Studios  

Dimensional Signage by Britten Décor

To renew the passion of Red Raider fans and attract greater national interest for their athletic programs, Texas Tech University announced in 2015 their Campaign for Fearless Champions. Providing student-athletes with world-class opportunities to compete, train, and achieve at the highest levels, they succeeded in their fundraising goals and the recently completed their brand new, state-of-the-art Sports Performance Center in Lubbock, TX.

From concept to execution, Britten oversaw complete project management which continued on site for weeks leading up to the fabrication and installation of this project. In-house industrial and 3D design allowed for control over every detail, from start to finish.

The grand entrance is a testimonial to the multi-faceted capabilities that Britten was able to deliver to this visually spectacular architectural project.

Texas-Tech-University-Dimensional-Signage-002

Texas Tech University Dimensional Signage

Product features included:

  • Dimensional signage for the Red Raiders included a variety of substrates, including natural wood, metal and acrylic. LED backlighting on focal elements created a dynamic presentation both day and night.
  • Each team in the Big 12 Conference were represented along the bulkhead separating the upper & lower level, constructed from 1″ Komatex material and painted white, and bordered with a 1/4″ acrylic accent.
  • The “Wreck ’em Tech” letters were plasma-cut from 16-gauge steel by Britten’s Metalworks division, and powder-coated with a sandstone rust for a weathered look.
  • Britten also coordinated in the installation of the display cases in the north & south corridors, which featured 1/2″ tempered glass with a frosted overlay. The aluminum Under Armour logo was powder coated black. Custom shelves inside the display cases were also welded from steel.
  • Woodworking for the for the canopy overhang were fashioned from maple hardwood in an exhibit that would feature mannequins in the upper corridor.
  • Ceiling decals were designed by Britten’s graphic team and applied using an imprinted specialty 3M decal.
  • Additionally, a pair of 9′ H x 16′ W BriteWall LED display systems were installed flush to the wall, featuring changeable backlit graphics.
  • Over a dozen licensed & insured installers coordinated the project management, which was completed in time for the 2017 fall season.

Are you planning new construction or renovation to your facilities? We’d love to hear from you, and discuss your special project at 888.863.8201.

Download the case study here:

learn more - download

Texas Tech University Dimensional Signage

Foam3D™ by Britten Productions 7&4's NBC Winter Olympics Premiere Event

Foam3D™ Custom Sculptures

by Britten Studios  

CNC Foam Cutting Equipment Allows an Endless Range of Creative Applications

Traverse City, MI: Imagine having your logo fully in three dimensions, or a huge sculpture any animal on the face of the earth, or your product larger-than-life size, without having to buy or lease the next-generation equipment and technology.

With Foam3D™, that dream is now an obtainable reality. You can even scan any object and create a 3D model, and carve the shape from large blocks of foam.

For over 30 years, Britten has produced large format print and create innovative hardware display systems for various industries all over the country. But an increasing number of event marketing agencies continue to push the creative envelope for more unique and one-of-a-kind ideas to engage their customers. In the competitive field of experiential marketing, the challenge is always to attempt something that’s never been done before.

Recognizing this opportunity, President and CEO Paul Britten invested in the CNC routing equipment capable of cutting and drilling from large blocks of foam that can be combined into even larger custom sculptures.

“Utilizing this technology was the next logical step for us,” said Britten. “Combined with all of the other capabilities we have to offer, there’s nothing we can’t tackle. Joining our in-house experts in the fields of woodworking and metalsmithing, imprinted fabric, LED lighting & electrical applications, and now with the introduction of Foam3D, we can produce virtually any custom display right here in Traverse City.”

Working together with Activate, Inc. – an event marketing company in Ferndale, MI – the equipment was immediately put to use for several NFL customers for pregame activations, including dozens of oversized team letters for fan photos, huge Pepsi cans that were wheeled onto Ford Field during halftime for a football toss, and even a 15’ entrance structure for the Denver Broncos that combined truss and pyrotechnics.

Foam3D™ has been at the center of many recent NFL projects

Client: Activate, Inc. in Ferndale, MI has been at the center of many recent NFL projects

Additional applications for the product also exist in other industries: monument signs for outdoor use, corporate logos, decorative or manufacturing applications are all possible with Foam3D. Britten’s designers can also provide conceptual renderings to help turn any vision into a reality. 

Top Product Features:

  • Fast lead times, typically in just 4 weeks
  • Functions equally well in both indoors and outdoors
  • A wide range of finishes and mixed media applications are possible
  • Highly durable surface is paintable with a polyeura coating
  • All projects scraps are recycled

The addition of 3D CNC foam cutting equipment literally brings a new dimension to Britten’s already robust in-house fabrication capabilities!

What can you bring to life?

Learn more at http://www.foam3d.com

Contact Britten today to discuss your special project at 888.863.8201.

About Britten Productions: For over 30 years, Britten has been helping some of the world’s largest brands visually connect with their audience. From events to retail and from hardware to print, we make sure your brand is engaging and getting noticed. We believe in making it easier for your brand to tell your story, wherever your audience may be. Learn more at http://www.brittenstudios.com

Foam3D-Process

Denver Broncos Entrance Structure

Paul’s Corner, October 2017

by Paul Britten  

New Year, New Tunnel

The Denver Broncos recently unveiled a new entrance structure that was designed & fabricated by Britten Studios in conjunction with Activate, Inc.

Standing over 15′ tall, the three Broncos heads were carved out of foam blocks using our new 3D modeling equipment (more info on that soon!) and spray coated with a durable protective layer before being painted to withstand the elements at Mile High Stadium.

The entire structure had to be set up and broken down quickly, look spectacular and create a dynamic experience for Broncos fans in attendance as well as everyone watching their live debut on Monday Night Football!

Denver Broncos Entrance Structure


Eastern Michigan University Light Pole Banners

Light Pole Banners for Universities

Eastern Michigan University launches campaign to welcome international students and scholars to Eastern’s campus

The University wanted a highly visible banner campaign to feature 120 individual international students. The banners were be placed on light-posts around the campus and on major roadways in Ypsilanti. With nearly 1,000 international students from more than 80 nations are currently part of the Eastern community, students and scholars find a friendly, supportive environment at Eastern.

EMU also placed a large banner featuring all 120 international students on its parking structure.

“Expanding awareness of Eastern’s support of our international community across the region and throughout the world is a major initiative that will continue to be a high priority going forward,” said Eastern Michigan University President James Smith.

Learn more at www.emich.edu/youarewelcomehere


Little Caesars Arena Mesh Construction Fencing

Little Caesars Arena

Becoming the only city in America to host four major sports teams downtown, all of Detroit is excited to see the doors open at Little Caesars Arena.

The construction has been a major undertaking that’s been a work-in-progress for well over a year.

Britten’s print division has been working our large format printers around the clock to deliver over 77,000 square feet of mesh barricade fencing for Olympia Development, which has surrounded the construction perimeter and built a buzz around this district in downtown Detroit.

Learn more at districtdetroit.com:

“The District Detroit will be 50 blocks of thriving businesses, parks, restaurants, bars and event destinations. It will be home to the young and the young at heart, families, new residents and long-time residents who want to be where the action is. The District will connect Downtown and Midtown into one contiguous, walkable area, where families, sports fans, entrepreneurs, job seekers, entertainment lovers and others who crave a vibrant urban setting can connect with each other and the city they love.”


Spectacular Out-of-Home Advertising

Hurricane Relief & Disaster Recovery

Our thoughts and prayers remain with the people of Florida, Texas, Puerto Rico and throughout the Carribean.

In response to devastation caused by recent Hurricanes, Britten has been fundraising for the American Red Cross to help aid in the disaster recovery.


Britten Headquarters in Traverse City, MI

How can we help with your next creative project?

With over 400,000 sq. ft. of production space and a diverse range of capabilities, Britten is ready to fulfill your creative request.

Please think of us whenever you need:

Fabric BannersDisplay SystemsCustom BackdropsTrade Show SignageSpecialty Metal FormingCaseworkCustom Wall CoveringDécorPop-up StoresEvent Truss Structures • and much more!

We sincerely appreciate you and your patronage and wish you the very best.

Cordially,

Paul