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Setting up Artwork

by Britten Studios  

Creating artwork for large format print can be a little different than setting up a brochure or a business card. Here are some tips for artists and designers!

Color Profile

We always print with 4 colors of ink (plus spot color, in some instances), so regardless of what program art is being created in, make sure the file is set to a CMYK (Cyan, Magenta, Yellow & Black) profile. Specific Pantone colors should be used when necessary. We have very calculated CMYK blends to match Pantones in the most accurate way – because, your color is important to your brand and your brand is important to us.



Our prints are huge and awesome, so the images need to be as well. We print at 72 dpi (dots per inch) and although most magazines and other small format prints are printed at 300 dpi, they are viewed at a very close range. You’ll often see our prints from several feet away instead of inches, and the human eye cannot detect the difference between 72 and 300 dpi at further range. Our world-class machines, art team and technicians ensure the utmost vibrancy and quality of your large format print. To achieve the highest quality print, the images should be 72 dpi at 100% or 720 dpi at 10%. Images that aren’t properly set up will print blurry and the only person that might be happy with that is an ophthalmologist that’s trying to sell you a new prescription.

And while we always prefer high resolution images to thumbnail photos you might pull off your Facebook page, they don’t need to be any more than a gigabyte (1GB) in file size. Any larger than that and you’re just putting extra pressure on your computer’s processor, and it will probably take a longer time for you to upload files to us!



We go big, but the art files are set up at a fraction of the size that they will print. And just because we print big, it doesn’t mean that the art files need to crash your computer. By setting up your art file at 10% scale with 720 dpi images, it ensures you can send it to us easily and we can print it quickly and precisely. Example: to set up a 20’ x 40’ banner, art should be set up at 24.0” x 48.0” (or 10%). Do this, and we guarantee 100% satisfaction.

Why do we set banners up at 10% scale, you ask?  The largest document size that you can set up in Adobe Illustrator is only 227″ in either direction.  And we often print banners that are much, much larger than that.  Our large format presses are the biggest in the world and typically print on a roll of material that’s 16′ wide and are sewn together for even larger banners… Therefore, we can set up a file at 24.0″ x 48.0″ and actually print it at full size (240″ x 480″).



Vector graphics are a general source of happiness in our art department. This is especially true when it comes to logos. Vector graphics are a series of mathematical curves that will print as crisply on a business card as they will on that 20’ x 40’ banner you’re about to order. A vector graphic is the lines, shapes and colors that make up an image as a mathematical formula and even an art major can appreciate that.



Not everyone uses Helvetica or even Helvetica Neue and that’s cool. We have a catalog of literally thousands of fonts, but we might not have the one you used and it might cost hundreds of dollars to download it. This is why it’s critical that you package your fonts with your art files (OTF and TTF files). It’s also helpful if you outline all fonts on your final art (Shift + Command + O!).


File Formats

We use the most up-to-date version of Adobe’s Creative Suite. Programs like Photoshop, Illustrator and InDesign that are the gold standard in the art and design world. It’s a quality thing. While we prefer to receive files designed within the Adobe Creative Suite family as it gets files to press much faster for us (and for you), we can certainly handle files from just about any design program. Not everyone is an artist though; so if your idea is in pen on a napkin in your front pocket, don’t worry because we have a solution for that too…


Design Services

About that napkin… We have a team of very creative, talented and experienced designers that can turn that napkin into the big idea that kept you awake half the night. We will work with you from concept to installation to ensure your up-most satisfaction with your custom design. For $75/hr, you’ll get custom creative solutions from designers that have created artwork for the biggest companies on the biggest stages across the world.

As always, we’re excited to speak with you about your next project.  Please contact us today if we can help in any way!



Paul’s Corner | March 2015

by Paul Britten  

Truss Entrances for Festivals

As most of the country is beginning to thaw out from record low February temperatures, southern Florida is kicking of the festival season with a week long celebration of Food & Wine on the sunny beaches of Miami.

The annual Festival took place late last month and once again featured internationally renowned talent and leaders of the hospitality industry at uniquely crafted events showcasing world-class wine, spirits, food, and fun.

The curved entrance above measures almost 24′ tall by 28′ wide overall. Britten’s installation crew assembled several of these location-defining structures as well as long runs of colorful fencing scrim.



Snowboarding Championships

Meanwhile for the rest of the country, things remain snowy!  Snowboarders in Colorado were thrilled by the competition taking place on the slopes.

Britten contributed mesh banners for the half pipe start structure, camera platforms, concert stage and other colorful displays used for event branding and sponsorship graphics.


Banners for Grocery Stores

We recently sent a pair of BannerDrop and PosterDrop ceiling hoists to a grocery chain which currently has two different models on display in store (shown below).

BannerDrop and PosterDrop are very similar in concept; they both use remote control to raise and lower a display article from the ceiling for easy change out of advertising.  BannerDrop comes in several models and the standard unit can lift up to 40 lbs.  The heavy duty model can raise up to 160 lbs, and multiple machines can operate in tandem to handle even heavier payloads.  BannerDrop plugs into a 120V / 60hz AC outlet, but can be retrofitted for international outlets or solar powered.

The inverted PosterDrop actually raises and lowers with the display, which inserts into the unit by means of a pole pocket and dowel rod.  PosterDrop runs on a AA batteries.


Baseball is (almost) Back!

Cabin fever continues in America with sports fans eagerly awaiting the beginning of baseball season. Britten has several partners at all levels of competition, from the youth leagues to the Big Leagues.

Britten prints banners for rotational displays seen behind home plate, huge banners on the back of grand stands, light pole banners along the boulevards, and decals on the windows of the gift shops at ballparks across the country.

Shown below, this university’s dugouts are covered with a special kind of outdoor decal. Britten also printed pennant flags that line the infield walls.


Parking Deck Wallscape

Situated on the interstate border, this huge display is built to be seen from a considerable distance.  Whereas the typical billboard is 14′ H x 40′ W, this massive frame measures over 22′ H by 100′ W, which is really making a statement, even from so far away!


Thank You

We sincerely appreciate you and your patronage and wish you the very best!



Paul’s Corner | February 2015

by Paul Britten  

Fabric Banners

Underneath this escalator at a bustling commuter center in snowy New England, our east coast service team installed four sets of Infinity™ fabric frames. These were sized and positioned to work around the sprinklers left exposed in between each frame.

There are several benefits to using fabric media. Primarily, the material stays wrinkle-free and holds vibrant color. It is easy to install into the borderless frame, and the fabric banners use eco-friendly ink and are biodegradable.

The frames in this application were side lit for increased visibility and added flair.


Architectural Design

Shown above, the Sales Center’s “Branded Environment” was designed and fabricated at Décor.  Back lighting can really help these branding displays to “pop”!

Britten’s Décor division are also experts at creating unique signage for donor recognition displays commonly found at hospitals, schools & universities and wherever people want to share a little love with people who have helped contribute to their organization.

Our designers can illustrate a 3-D concept that will show you exactly how each element will look. Do you need a consultation for your upcoming project?


Large Volume Screen Printing

Sometimes, you need lots of identical banners. Let’s say, for example, you need a set of banners shipped to every Chevy dealership in the country!

Last month we produced over 5,820 screen-printed TRUCK MONTH banners and 115 digitally-printed MES DE LA CAMIONETA banners.  These were each rolled by our production team and individually bagged with dowels, hanging clips and installation instructions.


Building Wraps

The construction scrim shown below was printed on lightweight mesh material that was installed by our customer over this historic building’s two-story balcony.

Britten Studios created a concept rendering that looks almost exactly like the finished product!


BriteWall™ LED Backlit Framed Displays

BriteWall is the industry’s leading backlit display system for large format graphics. The frame is available in a variety of sizes and powder-coated finishes, while a spring-tensioned component makes installing and swapping banners easy. This LED light box system uses a modest one third the power of traditional light box systems and lasts three times as long.

The display below is our standard 12′ H x 12′ W BriteWall display.  Other standard sizes exist, or we can configure a system to fit your space perfectly.


Thank You

We sincerely appreciate you and your patronage and wish you the very best!



Nationwide Coverage for T-Mobile

by Mike Dudek  

Industry giants are backed by Britten for this spectacular holiday campaign

Cellular providers like to emphasize their extensive national reach, and the company that is uniquely capable of delivering that message from coast to coast is Britten Studios.

A recent partnership this past holiday season saw T-Mobile (one of the top carriers in America) teaming up with the largest developer of malls, Simon Property Group, for a month long national campaign which coincided with the busiest time of the year for retail.

The fourth quarter, specifically the “Black Friday” following Thanksgiving and the weeks that follow, is now an annual spectacle and advertisers typically make their biggest push during this period.

In all forms of media, in particular the variety of out-of-home advertisements found in-mall, they are eager to put their message in front of the holiday shopper at the point of purchase where they are likeliest to spend. These large format printed advertisements come in many forms, and many are specific to the property where they are found (known sometimes in the industry as “indoor spectaculars”). t-mobile-earthquake-arches

These might include earthquake arches in Tacoma, elevator wraps in Albuquerque, and also recharge towers and soft seating lounges in Atlanta and Boston. While the size and application might be unique to each, all the printed media bears the same vivid pink with white snowflakes, and all were carried out by Britten’s world class production capabilities and well-oiled National installation network. And all of it was in place by the Friday following Thanksgiving.

Several other standard systems were in fact pioneered by Britten Studios, such as the fabric media screen now found in many soft seating lounges.


SkyBanners  in several standard sizes are hung in heavily trafficked courts and corridors from Britten’s patented ceiling hoist system (the BannerDrop display unit).


And another new product developed by Britten in the past year is the Infinity Standee, which brings together a borderless framed system with luxurious, double-sided fabric prints.


The campaign proved to be enormously successful and was well received by all parties involved. The advertiser, their agency, the malls and their patrons were all delighted by the colorful and entertaining holiday campaign by T-Mobile. And Britten was the company that was uniquely able to deliver that message, nationwide.

“Looks great. And our client loves it. My compliments on execution.”

“Omg LOVE!  Awesome job!!!”    


Want to learn more?

Contact us today to learn more about how we can help with your next project!


Top 10 Epic Projects of 2014

by Britten Studios  

Wow, what a great year! We want to sincerely thank all of our customers that helped make 2014 awesome. From large-runs to just plain large, we had the privilege of working with hundreds of the world’s biggest brands on some pretty darn cool projects.

But before we get too deep into 2015, we’d like to take a look back at a handful of our most epic projects from the past year. So sit back, sip that leftover champagne and get inspired as you scroll through our Top 10 Epic Projects of 2014.



The Spring Awakening took place last year in June at Soldier Field in Chicago, Illinois. One of the country’s most epic EDM (electronic dance music) festivals, this 3-day event naturally had some seriously eye-catching stage decorations.

Bass drop? More like drop EVERYTHING. This was an all-hands-on-deck project, as the entire display (over 200 mesh triangles and rectangles) was produced in a mere 24 hours!




With the Dew Tour, there are multiple cities involved every year, which gives it an action-packed, “traveling circus” feel. The big, bold sponsorship signage is designed to withstand extreme elements and was strategically placed for visibility in action shots.

We installed the truss infrastructure, coverings, sponsor banners, and decals for the Dew Tour skate park. For the slopes, we printed flags, fence scrim, and created aluminum cutouts for the top of the truss structures. BannerScroll banners and stands were used in the event displays, and larger-than-life checks were presented to winning athletes.




Our Décor department completed a project for Notre Dame that involved installation of digitally-printed wallpaper overlaid with dimensional lettering. An elegant design brought together several long runs of high-resolution photographs, which showed scenes of student life throughout the various seasons on campus.



 At the semi-annual CAbi fashion show, we brought large format prints to every corner of the event. From larger-than-life decals to multimedia displays, we helped build excitement and reinforce the CAbi brand throughout the venue.

The spectacular glass entrances to the Convention Center were wrapped with oversized fashion photos and colorful messaging which was printed on adhesive decal material.

Huge vinyl banners (some as large as 50’ H x 25’ W) were suspended within the cavernous spaces inside the hall, introducing this three-day event in a truly epic way.






Earlier this year, administrative staff at the college contacted us to set the wheels in motion to explore rebranding opportunities at each campus. Britten’s branding specialists visited in early fall and surveyed high visibility areas which would create the most impact.

We then prepared a proposal with original artwork and visual renderings, which were in turn refined in a collaborative process with the administration.

Between semesters, a crew from Britten Services was deployed with the complete set of banners and hardware systems and headed down to Florida. Over a period of two weeks, each campus was installed with the new graphics. The feedback from students was extremely positive!

Now, with Britten’s display systems, seasonal messaging, special events and sport schedules can all be updated quickly and easily on campus.



Last winter, the world celebrated 17 days of sport-driven global unity in Sochi, and Russia’s 51 billion dollar investment showed to the world the most expensive and elaborate Olympic Games ever conceived.

The opening ceremony, titled “Dreams of Russia” (Сны о России), featured a character named Lyubov (Russian for ‘love’) who flew into the air as she dreamed of grabbing the tail of a kite. We produced a series of huge scenic landscapes (some as large as 20’ H x 50’ W), which passed beneath her as she floated far above the stage.




2014 was a very special year for the Chicago Cubs, who are celebrating one hundred years of baseball being played at Wrigley Field. As part of their “Celebration of the Century” campaign, the Cubs adorned the grandstands next to the iconic red marquee with a paneled banners reading 1914 at left, and 2014 at right.

Also shown above, a series of concrete decals were installed to show the ballpark on Opening Day and other memorable moments over the years.




Britten Services was on hand to install this massive banner (189’ H x 137’ W) which was printed on several sections of wind permeable AdMesh™ material. Installed on the Crowne Plaza Hotel facing the Cobo Center, the giant building wrap welcomed guests to the North American International Auto Show in downtown Detroit.




For half a century, the Texas Parks & Wildlife Department has been overseeing and protecting wildlife habitat in the state of Texas. To help celebrate their anniversary, we helped bring the outdoors inside with an interactive event design.

The use of props integrated into displays with live models and spectacular 3D backdrops left attendances feeling as if they were engaged in activities such as fishing, duck hunting, canoeing, camping or mountain biking, etc.





Early last fall, we unveiled two totally new and interactive creations for the Miami Dolphins’ season-long, pre-game Fin Fest.

The first is a fleet of ‘Fin Carts’ — 12-foot tall, mobile carts in the shape of fins — that feature powerful music systems, PAs, and a t-shirt cannon. The second big creation is a 25-foot long totally custom foosball table that accommodates up to 50 players. We had a blast with this project and loved how everything turned out.

Chock-full of innovation and grand-scale awesomeness, this project was the very definition of epic. Check out the behind the scenes photos here!