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Campus Rebranding

by Mike Dudek  

As students returned to classes for the 2014 spring semester at Eastern Florida State College, they were greeted by colorful new light pole banners along the boulevards and parking lots, marquee decals and portable flag poles could be seen from nearby roads in front of all four campuses. And in common areas inside of buildings, framed displays as big as 16’ square and large format murals all displayed the new collegiate branding and scenes of students and graduates “looking to the east”.

The school was founded in 1960 as Brevard Community College and was officially reborn on July 1, 2013 as Eastern Florida State College, now offering a selection of 4-year programs in health care and business management. With the name change came also a new logo, and the need to build recognition for their expanded programs of study.

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Administrative staff at the college contacted Britten in order to set the wheels in motion to explore rebranding opportunities at each campus. Britten’s branding specialists visited in early fall and surveyed high visibility areas which would create the most impact. Britten Studios then prepared a proposal with original artwork and visual renderings of each proposed location, which were in turn refined in a collaborative process with the administration. Following approval of all elements, production began and installation was scheduled.

Between semesters, a crew from Britten Services was deployed with the complete set of banners and hardware systems and headed down to Florida. Over a period of two weeks, each campus was installed with the new graphics and the feedback from students was extremely positive.

The display systems make it easy to change the banners for future campaigns at the college. Using Britten’s display systems, seasonal messaging, special events and sport schedules can all be updated quickly and easily.

Download the Case Study as a PDF.

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Paul’s Corner | July 2014

by Paul Britten  

Action Sports Tour

Now in its tenth year, the Dew Tour kicked off last month with skateboard and BMX events which were held over five days of action sport and music.

Britten’s East Coast personnel were on hand to install the decals and AdMesh™ banners for this nationally televised event. You see our work every day, whether in professional sports arenas and hometown events held right in your neighborhood!

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Game Stage Sets

We love it when our customers come to us with special projects!

Two game stage sets (Jeopardy and Family Feud) were delivered last week for a corporate event in Chicago.

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Magnetic Receptive Panels

Britten recently produced multiple car model kits on sets of (9) magnetic-receptive panels for car dealerships nationwide.

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Music Festivals

For this weekend-long concert event, we produced this over 200 mesh triangles and rectangles in just over 24 hours.

Our AdMesh™ material is versatile for many applications, especially large format outdoor print!

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Simon Malls Get a Makeover

by Mike Dudek  

Last month, Simon Property Group launched a new logo with the intention of making their brand more recognizable.

The Indianapolis-based corporation is the largest developer of shopping malls in America, with over 300 malls (both enclosed shopping centers and outdoor premium outlet centers) in its portfolio.

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And as part of this rebranding campaign, Britten Studios helped with a variety of large format graphics on everything from the entrance windows to the guest services kiosks.  Each mall now lists ‘A Simon Mall’ underneath the corporate logo.

Britten produced over 5,600 individual projects in a total of 246 malls, all completed over a 14-day period.  Projects included SkyBanners, standees, window decals, guest services and barricade graphics.

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Simon Malls were looking to bring continuity to their brand across their vast array of retail spaces, and Britten Studios were proud to be partnered in this massive effort.

So how much of a challenge is it to makeover each of their malls in every part of the country in just two weeks?  Britten Studios has the speed and the firepower to pull it off!

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Paul’s Corner | June 2014

by Paul Britten  

Britten Décor recently completed a project for this university that involved installation of digitally-printed wallpaper overlaid with dimensional lettering.

An elegant design brought together several long runs of high resolution photographs which showed scenes of student life throughout the various seasons on campus.

Digitally-printed wallpaper showcasing several scenes of student life on campus


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Colorful Barricade Graphics

Our retail team oversaw the production of several colorful storefront decals which helped beautify this soon-to-be-retail space, currently a construction zone.


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Conceptual Rendering

This project started in our design studio and recently was printed and installed underneath the grand stands of a major international speedway.  Our field team provided the measurements and our engineers went to work to devise a tensioned vinyl canopy and drew it to scale in a 3D rendering program.  The design team created several variations as the look was defined.

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Shown above is the view from the concourse perspective, and below you can see how it looks from the outside of the race track.

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Do you have a conceptual project that we can help bring do life?  We’d love to hear from you and get started on your design!

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Paul’s Corner | May 2014

by Paul Britten  

Britten Décor helped this retailer with the design, engineer & manufacture of several styles of signage. The estimated project scope started with eight stores last autumn, but with the positive feedback received from the design & turn time, that projection has doubled in quantity for the year ahead!


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Scaffolding Wrap at University Building

Is it real or is it construction site? This is an example of a scaffolding wrap that was first digitally sketched, and then printed.

The customer was so happy with the results that they plan on doing this for every job site in the future.


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Motor Speedway Installation

Our “big events” crew went on the road recently to put up a number of race track sponsorships that we printed on our large format AdMesh material. As you can see in the photo above, this is quite a challenging space to reach!

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Unique Retail Promotion

For this retailer’s grand opening, these “Sky Cubes” were produced out of styrene and foamcore with a custom frame and velcro attachment. The cubes were raised and lowered from our patented BannerDrop™ ceiling hoist system.

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