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Branding Ideas for Concerts & Festivals

Branding for Concerts & Festivals

by Britten Studios  

HOSTING A CONCERT OR FESTIVAL?

Britten has an experienced team to print and execute beautiful branding for concerts & festivals, or really any event that draws a crowd. 

From years of working with concert-promoters and venues across the United States, Britten knows where sponsorship signage looks and performs best: stage graphics, fencing, way-finding, and backdrops – the list goes on! Not only can we flawlessly print event graphics, we also offer advice for innovative display ideas. Along with print and execution, our experienced installation team can project manage and execute any event signage program.


EventTruss entrances are perfect for concerts & festivals!

#1. Elegant Entrances

Want to create a memorable entrance that fans won’t soon forget? Create strong, lightweight structures with Britten’s versatile building display system.

Event infrastructure is a snap with EventTruss – this modular event signage and banner display system can snap together to form any shape and configuration. From entryways to complex displays, EventTruss can be used to create any indoor or outdoor structure you can imagine.

 Available in multiple lengths and eight different connectors, create a new truss structure or use one of Britten’s preset configurations. All EventTruss components are made from light-weight aluminum, making them 62% lighter than steel, yet offer high strength and easy assembly.


Stage Backdrops for Concerts & Festivals

#2. Beautiful Backdrops & Spectacular Speakers

Backdrops are a great way to utilize space and add rich color to an event. They can be printed on any material—vinyl, mesh, canvas, fabric, or backlit vinyl—making them one of our more versatile branding and promotional products. Compact and lightweight, fabric backdrops can be folded up and reused again and again without worrying about wrinkles or creases!


Printed Fencing for Concerts & Festivals 

#3. Fantastic Fences for Festivals

Fencing is often essential to keep attendees within or outside of a specific area. But you can transform plain, existing fences with printed graphics by Britten. The wind-permeable AdMesh technology lets the wind flow and makes for a lighter banner to handle. But fencing isn’t the only thing you can cover with our versatile mesh; this wind-resistant, outdoor advertising solution is great for obscuring storage or construction areas, and it’s perfect for covering speakers, too! 


Flags for Festivals

#4. Phenomenal Flags for Festivals

The durable material and quality printing technique make our flags ideal for outdoor display, while the vibrant color and versatile hanging options allow for indoor use as well. All flags are screen printed with special dyes so that the image appears on both sides of the fabric, making them long-lasting marketing tools.


Wayfinding Signage

#5. “Can’t Miss It” Wayfinding Signage

Does a lack of clear wayfinding have your attendees walking in circles? Britten offers a wide range of rigid materials that are perfect for permanent or short-term solutions.

  • Economical substrates like Coroplast (corrugated plastic) can be cut into the shape of arrows, or logos… or even caricatures of the band members.
  • Environmentally friendly materials like Kemilite (corrugated cardboard) is perfect for the “earth first” crowd.
  • Reinforced Dibond (aluminum-covered foam) is a heavy duty solution that will last for years.

All of them are a great way to direct your fans to the food trucks, merchandise tents, event stages, or other facilities such as restrooms, first aid stations, or your lost & found area.


Custom Pop Up Tent

#6. Tremendous Event Tents

Simple as a pop-up, yet sturdy as a structure, MasterTent is the world’s most advanced portable event tent.

Unlike pop-up tents, which have the reputation to be cheap and flimsy, MasterTent far exceeds as the world’s premium portable event tent. Fine-crafted in Italy, MasterTent is exclusively available through Britten. With several different framing options, each tent can be customized with digitally printed tent graphics.

Set-up in less than a minute, without tools or center columns! MasterTent is a sturdy, attractive tent, perfect for event marketing. The quality-constructed frame is made of lightweight, durable anodized aluminum. The fabric is wind tunnel-tested, tear resistant, waterproof, and fire retardant. After teardown, the MasterTent folds into a compact carrier, ready to go to the next event!


Rascal Flatts Entrance Truss

#7. Unique Event Executions

We get it. You want to create the experiential event of a lifetime—the kind that engages attendees with a well-executed, interactive environment and leaves them tweeting, Instagramming and blogging about it all year. And you probably don’t want to deal with 20 different vendors to make it happen. With innovative display hardware and beautifully printed graphics, Britten can transform any idea into a reality. We can follow your plans or engineer our own. With design, production, and installation capabilities, there’s no event project too large—or too small.

We have all of the resources in-house to create a stellar experiential event. Just tell us about your vision and we’ll help make it happen!

CONTACT US TODAY!

Britten-3D-Letters

All Eyez on Me 50 H x 25 W

Paul’s Corner, July 2017

by Paul Britten  

Britten Studios worked on a plethora of projects this past month, ranging from artists to airports and custom projects in between… We also managed to ride our bikes to work!

Backlit Billboards

Are you going to see the new “All Eyez on Me” Tupac Shakur movie? If you’re passing by The Oracle Arena in Oakland, you might see this massive 50’ tall by 25’ wide backlit display along the Nimitz Freeway.


Anne Lemanski's artwork printed on Display Knit fabric material

Fabric Prints for Artists

Anne Lemanski‘s installation for “Whistling Past the Undertow” was recently on display at the College for Creative Studies in Detroit, MI.

Her artwork was printed on Display Knit fabric material. Imprinted fabric is a fabulous choice for artists and museums; the texture is as extravagant as the color is vivid!

Anne Lemanski's artwork printed on Display Knit fabric material


Fabric Banner Frame underneath stairs

Custom Solutions for Retail

Our customer was interested to explore options for media on the underside of stairs for this Dave & Buster’s sponsorship and we devised a custom solution that ended up working just perfectly! This fabric banner was created in two sections, so the bottom section could be easily switched out to highlight monthly promotions.


Samsung banners installed by Britten Services at LAX Airport in Los Angeles, CA

Installation Services by Britten

Britten Services was on hand at LAX Airport in Los Angeles to install (5) of these massive 25′ H x 40′ W vinyl banners for Samsung.

We’d love to have the opportunity to talk to you about your next project!


 Framed Banner in Mall Food Court

Frames for Huge Banners (both Inside and Out)

Britten recently installed a few of our exclusive OVIO frames at locations both industrial and in the retail sector.

The first frame was installed inside a mall food court in Ohio and uses a lighter weight vinyl. Several more were installed outside of a factory in Pennsylvania and utilize a heavier block out vinyl.

 Framed Banner Display System on a Factory Building


Congratulations to Team Britten for winning in our size category for TC Smart Commute Week!

Traverse City Smart Commute Week

Our team

had fun and kept healthy, while enjoying fresh air and free breakfasts around town. Congratulations to Team Britten for winning in our size category. TC Smart Commute Week also helps promote the use of alternative forms of transportation.

Pictured at above right, our BannerSaver brackets and light pole banners are a great way to promote non-profits and community events!


Britten Headquarters in Traverse City, MI

How can we help with your next creative project?

With over 400,000 sq. ft. of production space and a diverse range of capabilities, Britten is ready to fulfill your creative request.

Please think of us whenever you need:

Fabric BannersDisplay SystemsCustom BackdropsTrade Show SignageSpecialty Metal FormingCaseworkCustom Wall CoveringDécorPop-up StoresEvent Truss Structures • and much more!

We sincerely appreciate you and your patronage and wish you the very best.

Cordially,

Paul

Featured-Employee-Meet-Karla-Taylor

Employee Spotlight

by Britten Studios  

How long have you been at Britten and what do you do here?

I’ve been here for one year and I am a Logistics Coordinator.

What are your favorite foods? 

Any kind of pasta, sushi and pupusas (a traditional Salvadoran dish).

What is your favorite candy?

My favorite candy is anything made by Haribo.

What doesn’t the world know about you?

I want to start an animal rescue someday. I have three cats, but two of them have disabilities (one is deaf, another has seizures).

What is your most memorable Britten moment?

Exploring the State Hospital grounds during the Supply Chain Team Event, and winning the bar trivia at Right Brain with my husband during Thirsty Thursday on June 1st!

What do you do when you’re not working?

On the weekends and free time I am often reading, gardening or chillin’ with my cats.

What is your theme song?

My theme song would be “Dreams” by Van Halen.

Who is your hero?

Can my hero be fictional? If so, my hero is Jean-Luc Picard.

What is your spirit animal?

My spirit animal is a koala.

*If you are interested in being featured or want to nominate someone, please reach out to Julie Potvin (jpotvin@brittenstudios.com)

Michigan State University Football Program Locker Room Magnetic Player Graphics

MSU Football Graphic Storage

by Britten Studios  

This project came about as a solution to a problem Michigan State University’s football program had in storing and moving the magnetic player graphics that Britten produces for them each year.

While the football team loves the player graphics we do for the locker room, moving them around can be cumbersome and storing them can be a challenge. Each panel is a magnetic sheet which is perfect for the application, but storing them is difficult because they can get very heavy.

Michigan State University Football Program Locker Room Magnetic Player Graphics

The MSU equipment staff was running up and down a ladder to store these in a equipment room loft.  The solution proposed was to create a table with drawers in which the graphics could be stored. The table has wheels so it can be easily pushed through the locker room for easy access. 

No longer does the staff have to carry these heavy graphics around or find a place to store them. Additionally, the unit serves as a very functional table on which the equipment staff works on adjusting and fitting the actual football gear the players wear. This was a collaborative effort designed and fabricated by Britten Décor and Britten Woodworks.

Michigan State University Football Program Locker Room Magnetic Player Graphics

30' H x 36' W Ceiling Banner on Heavy Duty BannerDrop Display System at Gallery Place

Paul’s Corner, June 2017

by Paul Britten  

Ceiling Banners at Gallery Place

Think about this the next time you need to hoist a huge banner in the atrium at your facility: would you rather maneuver an articulating lift around every obstacle on the floor, or simply press a button on a remote control?

Britten’s patented BannerDrop system makes it easy to raise and lower banners from the floor to the ceiling areas high above, so you don’t have to operate a massive lift every time (like a bull in a china shop). Plus you’ll save money in lift rental fees and insurance charges.

These extra large format banners each use a pair of BannerDrop units working in tandem, synced to operate at the same time for better stability and increased hoisting capacity.

 9' H x 25' W Ceiling Banner on Heavy Duty BannerDrop Display System at Gallery Place


Donor Recognition Wall at Rush University

Donor Recognition Wall at Rush University

We understand how important it is for your organization to acknowledge the generosity of your donors and supporters.

We also know that you want your donor recognition signage to encourage others to contribute. That’s why we offer custom, beautifully crafted donor recognition signage—the kind that looks elegant, inspires generosity, and truly honors your loyal supporters!


Grandstand Banners at Dover Motor Speedway

Grandstand Banners at Dover International Speedway

Located in the heart of the mid-Atlantic region, Dover International Speedway boasts the perfect locale to market to a wide audience, with more than 70 million people residing within a 300-mile radius of the track.

Thousands of race fans witnessed the huge banners on the back of the grandstands outside of the track, and millions more saw the (even larger) mesh banners that cover the top section of the seats inside the speedway.


The Snakepit 2017 Stage

Inside the Indy 500’s Snakepit

We loved helping see this stage design come alive!  Check out the video highlights from this past Sunday’s race.

Snake Pit at Indy 500


Great Lakes Center for the Arts Fence Graphics

Fence Graphics Build Anticipation for Grand Opening

A future architectural landmark, the Great Lakes Center for the Arts will include a beautifully crafted, intimate 500-seat theater housing a large stage with state of the art features that meet the demands of internationally acclaimed artists and companies.

Colorful fence graphics surround the construction site, and build anticipation for future events.


 Bayshore Marathon EventTruss

Bay Shore Marathon

Celebrating its 35th Anniversary, the Bayshore Marathon has become a “must run” for runners throughout the Midwest and beyond. Many runners return year after year to enjoy the scenic courses which run along the shores of beautiful Grand Traverse Bay. Hosted by Traverse City Track Club, Bayshore features a 10K, half marathon and full marathon.

Britten Services provided EventTruss for the finish line, as well as colorful mesh banners along many sections of the race course.


Britten Headquarters in Traverse City, MI

How can we help with your next creative project?

With over 400,000 sq. ft. of production space and a diverse range of capabilities, Britten is ready to fulfill your creative request.

Please think of us whenever you need:

Fabric BannersDisplay SystemsCustom BackdropsTrade Show SignageSpecialty Metal FormingCaseworkCustom Wall CoveringDécorPop-up StoresEvent Truss Structures • and much more!

We sincerely appreciate you and your patronage and wish you the very best.

Cordially,

Paul