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1504-britewall-20x20-led-backlit-display

Paul’s Corner | April 2015

by Paul Britten  

Bigger, Brighter Advertisements

BriteWall continues to shine. Perfect for building brand awareness (or just illuminating a great image for ambiance), we are pushing the size to new heights with this 20′ x 20′ LED backlit system.

Much thanks to our retail customers who continue to show interest in Britten’s popular BriteWall series!


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Fabric Banner on Round Frame

Since its debut last December as new inventory, this 20′ diameter fabric frame continues to look great as new media is switched every month.

National advertisers are thrilled to command such prominent attention at the crossroads of two terminals in this major airport hub. This is a branding opportunity that doesn’t get lost in the crowd!


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Fabric Wallscapes

Another option for large format advertisement is the Infinity™ wallscape, shown above in a transportation setting. The fabric print which is used for the media is gaining in popularity due to its light weight, vivid color and wrinkle-free appearance.

The Infinity frame is virtually borderless (only a 1/16″ edge) and the backing comes in 3 depths (as little as 3/4″ or as much as 3″ deep, anodized aluminum comes standard).


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Out-of-Home Advertising on the Rise

At malls and shopping centers nationwide, retail developers are bringing the message to marketplace.  Except, the advertisements aren’t always specific to retail.

Shown above, this professional soccer team drives ticket sales with a larger-than-life graphic that conveys the excitement and physicality of the sport.

Our customer said, “Amazing job. The complexity of this is obvious as is the fact that you totally nailed it. Thanks!”


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M22

Britten Threads is proud to be a partner of Broneah Kiteboarding and has been supplying imprinted hats, t-shirts and a variety of  garments to their M22 store since they opened their doors in 2004.

A recent addition to their downtown Traverse City store was a pair of BriteWall LED cabinets, one immediately to the right of the front entrance (4′ H x 3′ W shown above), and another one behind the front counter (4′ H x 8′ W shown below).

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Thank You

We sincerely appreciate you and your patronage and wish you the very best!

Cordially,
Paul

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Setting up Artwork

by Britten Studios  

Creating artwork for large format print can be a little different than setting up a brochure or a business card. Here are some tips for artists and designers!

Color Profile

We always print with 4 colors of ink (plus spot color, in some instances), so regardless of what program art is being created in, make sure the file is set to a CMYK (Cyan, Magenta, Yellow & Black) profile. Specific Pantone colors should be used when necessary. We have very calculated CMYK blends to match Pantones in the most accurate way – because, your color is important to your brand and your brand is important to us.

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 Images

Our prints are huge and awesome, so the images need to be as well. We print at 72 dpi (dots per inch) and although most magazines and other small format prints are printed at 300 dpi, they are viewed at a very close range. You’ll often see our prints from several feet away instead of inches, and the human eye cannot detect the difference between 72 and 300 dpi at further range. Our world-class machines, art team and technicians ensure the utmost vibrancy and quality of your large format print. To achieve the highest quality print, the images should be 72 dpi at 100% or 720 dpi at 10%. Images that aren’t properly set up will print blurry and the only person that might be happy with that is an ophthalmologist that’s trying to sell you a new prescription.

And while we always prefer high resolution images to thumbnail photos you might pull off your Facebook page, they don’t need to be any more than a gigabyte (1GB) in file size. Any larger than that and you’re just putting extra pressure on your computer’s processor, and it will probably take a longer time for you to upload files to us!

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Scale

We go big, but the art files are set up at a fraction of the size that they will print. And just because we print big, it doesn’t mean that the art files need to crash your computer. By setting up your art file at 10% scale with 720 dpi images, it ensures you can send it to us easily and we can print it quickly and precisely. Example: to set up a 20’ x 40’ banner, art should be set up at 24.0” x 48.0” (or 10%). Do this, and we guarantee 100% satisfaction.

Why do we set banners up at 10% scale, you ask?  The largest document size that you can set up in Adobe Illustrator is only 227″ in either direction.  And we often print banners that are much, much larger than that.  Our large format presses are the biggest in the world and typically print on a roll of material that’s 16′ wide and are sewn together for even larger banners… Therefore, we can set up a file at 24.0″ x 48.0″ and actually print it at full size (240″ x 480″).

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Vector

Vector graphics are a general source of happiness in our art department. This is especially true when it comes to logos. Vector graphics are a series of mathematical curves that will print as crisply on a business card as they will on that 20’ x 40’ banner you’re about to order. A vector graphic is the lines, shapes and colors that make up an image as a mathematical formula and even an art major can appreciate that.

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Fonts

Not everyone uses Helvetica or even Helvetica Neue and that’s cool. We have a catalog of literally thousands of fonts, but we might not have the one you used and it might cost hundreds of dollars to download it. This is why it’s critical that you package your fonts with your art files (OTF and TTF files). It’s also helpful if you outline all fonts on your final art (Shift + Command + O!).

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File Formats

We use the most up-to-date version of Adobe’s Creative Suite. Programs like Photoshop, Illustrator and InDesign that are the gold standard in the art and design world. It’s a quality thing. While we prefer to receive files designed within the Adobe Creative Suite family as it gets files to press much faster for us (and for you), we can certainly handle files from just about any design program. Not everyone is an artist though; so if your idea is in pen on a napkin in your front pocket, don’t worry because we have a solution for that too…

file-formats


Design Services

About that napkin… We have a team of very creative, talented and experienced designers that can turn that napkin into the big idea that kept you awake half the night. We will work with you from concept to installation to ensure your up-most satisfaction with your custom design. For $75/hr, you’ll get custom creative solutions from designers that have created artwork for the biggest companies on the biggest stages across the world.

As always, we’re excited to speak with you about your next project.  Please contact us today if we can help in any way!

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Paul’s Corner | March 2015

by Paul Britten  

Truss Entrances for Festivals

As most of the country is beginning to thaw out from record low February temperatures, southern Florida is kicking of the festival season with a week long celebration of Food & Wine on the sunny beaches of Miami.

The annual Festival took place late last month and once again featured internationally renowned talent and leaders of the hospitality industry at uniquely crafted events showcasing world-class wine, spirits, food, and fun.

The curved entrance above measures almost 24′ tall by 28′ wide overall. Britten’s installation crew assembled several of these location-defining structures as well as long runs of colorful fencing scrim.

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Snowboarding Championships

Meanwhile for the rest of the country, things remain snowy!  Snowboarders in Colorado were thrilled by the competition taking place on the slopes.

Britten contributed mesh banners for the half pipe start structure, camera platforms, concert stage and other colorful displays used for event branding and sponsorship graphics.

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Banners for Grocery Stores

We recently sent a pair of BannerDrop and PosterDrop ceiling hoists to a grocery chain which currently has two different models on display in store (shown below).

BannerDrop and PosterDrop are very similar in concept; they both use remote control to raise and lower a display article from the ceiling for easy change out of advertising.  BannerDrop comes in several models and the standard unit can lift up to 40 lbs.  The heavy duty model can raise up to 160 lbs, and multiple machines can operate in tandem to handle even heavier payloads.  BannerDrop plugs into a 120V / 60hz AC outlet, but can be retrofitted for international outlets or solar powered.

The inverted PosterDrop actually raises and lowers with the display, which inserts into the unit by means of a pole pocket and dowel rod.  PosterDrop runs on a AA batteries.

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Baseball is (almost) Back!

Cabin fever continues in America with sports fans eagerly awaiting the beginning of baseball season. Britten has several partners at all levels of competition, from the youth leagues to the Big Leagues.

Britten prints banners for rotational displays seen behind home plate, huge banners on the back of grand stands, light pole banners along the boulevards, and decals on the windows of the gift shops at ballparks across the country.

Shown below, this university’s dugouts are covered with a special kind of outdoor decal. Britten also printed pennant flags that line the infield walls.

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Parking Deck Wallscape

Situated on the interstate border, this huge display is built to be seen from a considerable distance.  Whereas the typical billboard is 14′ H x 40′ W, this massive frame measures over 22′ H by 100′ W, which is really making a statement, even from so far away!

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Thank You

We sincerely appreciate you and your patronage and wish you the very best!

Cordially,
Paul

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Paul’s Corner | February 2015

by Paul Britten  

Fabric Banners

Underneath this escalator at a bustling commuter center in snowy New England, our east coast service team installed four sets of Infinity™ fabric frames. These were sized and positioned to work around the sprinklers left exposed in between each frame.

There are several benefits to using fabric media. Primarily, the material stays wrinkle-free and holds vibrant color. It is easy to install into the borderless frame, and the fabric banners use eco-friendly ink and are biodegradable.

The frames in this application were side lit for increased visibility and added flair.


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Architectural Design

Shown above, the Sales Center’s “Branded Environment” was designed and fabricated at Décor.  Back lighting can really help these branding displays to “pop”!

Britten’s Décor division are also experts at creating unique signage for donor recognition displays commonly found at hospitals, schools & universities and wherever people want to share a little love with people who have helped contribute to their organization.

Our designers can illustrate a 3-D concept that will show you exactly how each element will look. Do you need a consultation for your upcoming project?

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Large Volume Screen Printing

Sometimes, you need lots of identical banners. Let’s say, for example, you need a set of banners shipped to every Chevy dealership in the country!

Last month we produced over 5,820 screen-printed TRUCK MONTH banners and 115 digitally-printed MES DE LA CAMIONETA banners.  These were each rolled by our production team and individually bagged with dowels, hanging clips and installation instructions.

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Building Wraps

The construction scrim shown below was printed on lightweight mesh material that was installed by our customer over this historic building’s two-story balcony.

Britten Studios created a concept rendering that looks almost exactly like the finished product!

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BriteWall™ LED Backlit Framed Displays

BriteWall is the industry’s leading backlit display system for large format graphics. The frame is available in a variety of sizes and powder-coated finishes, while a spring-tensioned component makes installing and swapping banners easy. This LED light box system uses a modest one third the power of traditional light box systems and lasts three times as long.

The display below is our standard 12′ H x 12′ W BriteWall display.  Other standard sizes exist, or we can configure a system to fit your space perfectly.

britewall-12x12-framed-led-backlit-display-system


Thank You

We sincerely appreciate you and your patronage and wish you the very best!

Cordially,
Paul

t-mobile-elevator-spectacular

Nationwide Coverage for T-Mobile

by Mike Dudek  

Industry giants are backed by Britten for this spectacular holiday campaign

Cellular providers like to emphasize their extensive national reach, and the company that is uniquely capable of delivering that message from coast to coast is Britten Studios.

A recent partnership this past holiday season saw T-Mobile (one of the top carriers in America) teaming up with the largest developer of malls, Simon Property Group, for a month long national campaign which coincided with the busiest time of the year for retail.

The fourth quarter, specifically the “Black Friday” following Thanksgiving and the weeks that follow, is now an annual spectacle and advertisers typically make their biggest push during this period.

In all forms of media, in particular the variety of out-of-home advertisements found in-mall, they are eager to put their message in front of the holiday shopper at the point of purchase where they are likeliest to spend. These large format printed advertisements come in many forms, and many are specific to the property where they are found (known sometimes in the industry as “indoor spectaculars”). t-mobile-earthquake-arches

These might include earthquake arches in Tacoma, elevator wraps in Albuquerque, and also recharge towers and soft seating lounges in Atlanta and Boston. While the size and application might be unique to each, all the printed media bears the same vivid pink with white snowflakes, and all were carried out by Britten’s world class production capabilities and well-oiled National installation network. And all of it was in place by the Friday following Thanksgiving.

Several other standard systems were in fact pioneered by Britten Studios, such as the fabric media screen now found in many soft seating lounges.

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SkyBanners  in several standard sizes are hung in heavily trafficked courts and corridors from Britten’s patented ceiling hoist system (the BannerDrop display unit).

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And another new product developed by Britten in the past year is the Infinity Standee, which brings together a borderless framed system with luxurious, double-sided fabric prints.

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The campaign proved to be enormously successful and was well received by all parties involved. The advertiser, their agency, the malls and their patrons were all delighted by the colorful and entertaining holiday campaign by T-Mobile. And Britten was the company that was uniquely able to deliver that message, nationwide.

“Looks great. And our client loves it. My compliments on execution.”

“Omg LOVE!  Awesome job!!!”    

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Want to learn more?

Contact us today to learn more about how we can help with your next project!