From main street America to major urban areas, we’ve pulled together a few ideas for ways to brighten your downtown spaces.
Banners with colorful artwork and well designed wayfinding signs can be a great way to build awareness for community events and organizations, direct pedestrian flow, or even generate revenue with sponsorship programs.
Here are five ideas for your consideration!
1. Light pole Banners
Britten has worked with cities large and small with light pole programs that promote non-profit organizations, festivals or museum exhibits. Almost every city has a festival at some point throughout the year, if not several.
Here in Traverse City, the light poles on Grandview Parkway make mention of the multitude of local festivals held year round. Celebrating the heritage of the city and promoting downtown business, the light pole banners serve an important purpose. They encourage people to visit downtown, while generating revenue for the city’s operational budget.
Four seasons out of the year, these light pole banners can build awareness and brighten the streets with colorful messages that keep people coming downtown.
2. Wayfinding Signage
Interacting with tourists and locals alike, wayfinding signs can take on a myriad of forms. The examples shown above were produced for Traverse City by Corbin Design, and they are a great example of permanent displays that can really help your guests find their way to hotels, restaurants and commercial areas.
A recent movement has also been built around “guerrilla wayfinding”, with temporary signs emphasizing walkability to nearby destinations. These flexible signs have been zip tied to poles in cities such as Raleigh, Santa Fe and Colorado Springs. While not always sanctioned by the city, they did generate conversation in biking safety and in some cases led to the implementation of signs which were in fact supported by urban planners. This is an interesting example of tactical urbanism, where a grassroots effort with minimal budget can create a lasting impact on the community at large.
Whether you need beautiful, permanent displays or temporary signs for festivals and events, Britten Décor specializes in 3-dimensional signs and wayfinding which can help direct traffic to key attractions. Contact us for identification in parking decks and street corners, inside of buildings and ADA signage, as well.
3. Barricade Graphics
Construction is inevitable, but it doesn’t have to look unsightly. Brighten up vacant or abandoned spaces with colorful barricades to keep pedestrians safe, and interested in the developments to come! Mesh material can be temporarily stapled to wooden barricades, or alternately, storefront glass can be applied with decals or similar window treatments.
You can create buzz, or announce new downtown businesses that may be coming to the area.
Britten has built a portfolio of false storefronts and creative options for your construction barricades. Please contact us if we can discuss your upcoming project!
4. Fencing Scrim
Printed in long continuous runs or segments which can be easily tied to existing or temporary sections of permanent or chain link fence, Britten’s full color graphics are sure to brighten up your downtown space.
Shown above is a promotional message on the campus of Detroit Mercy, though it would be just as suitable to draw attention to a weekly farmer’s market, weekend festival or other event held temporarily in a public space.
Give us your overall dimensions, and we can take care of the rest! Our talented team of artists and designers will create a look that you are sure to love.
5. Custom Scaffold Graphics
Wouldn’t you rather see your building look its very best? Why shroud it in ugly scaffolding?
Nothing looks worse on a construction site than unsightly, tattered mesh. But there IS another option!
You can highlight historic or unique architecture while under construction or restoration with a digitally printed curtain with an illustration of the actual building, or any number of other creative solutions.
We’ve redrawn the architectural details of some of the most historic hotels in New York City, or the administration building on a scenic east coast campus as shown above.
In closing, we would love to talk to you about your upcoming project!
Contact us today for a free copy of our Construction & Redevelopment Guide, or helpful tips for starting your City Light Pole Program.