As students returned to classes for the 2014 spring semester at Eastern Florida State College, they were greeted by colorful new light pole banners along the boulevards and parking lots, marquee decals and portable flag poles could be seen from nearby roads in front of all four campuses. And in common areas inside of buildings, framed displays as big as 16’ square and large format murals all displayed the new collegiate branding and scenes of students and graduates “looking to the east”.
The school was founded in 1960 as Brevard Community College and was officially reborn on July 1, 2013 as Eastern Florida State College, now offering a selection of 4-year programs in health care and business management. With the name change came also a new logo, and the need to build recognition for their expanded programs of study.
Administrative staff at the college contacted Britten in order to set the wheels in motion to explore rebranding opportunities at each campus. Britten’s branding specialists visited in early fall and surveyed high visibility areas which would create the most impact. Britten Studios then prepared a proposal with original artwork and visual renderings of each proposed location, which were in turn refined in a collaborative process with the administration. Following approval of all elements, production began and installation was scheduled.
Between semesters, a crew from Britten Services was deployed with the complete set of banners and hardware systems and headed down to Florida. Over a period of two weeks, each campus was installed with the new graphics and the feedback from students was extremely positive.
The display systems make it easy to change the banners for future campaigns at the college. Using Britten’s display systems, seasonal messaging, special events and sport schedules can all be updated quickly and easily.
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