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topshop-wallscape

Paul’s Corner | July 2015

by Paul Britten  

Parking Deck Wallscapes

With over 30 years worth of experience installing huge banners, we are constantly looking to push the limits of large format framing systems in our industry. The BannerWrap display pictured above is over 16′ H x 35′ W and tensioned around a steel frame that is attached directly to the parking deck structure.

Shown below, Britten has partnered internationally with Vedi Belgium to be the exclusive provider of their Ovio frame in North America.

We’ve combined Ovio’s structural stability and ease of installation with our exclusive BriteWall LED technology to create the biggest, brightest and most energy efficient exterior displays available today (and we’ve even fashioned them for curved walls)!

ovio banner frame outdoor


Arched Bulkheads

Britten has built a network decal experts who know what it takes and how to get it done, situated in strategic markets throughout the country.

Shown below, a specialty material was chosen for this bulkhead because of the uneven texture of the drywall (different kinds of on paint may also require special treatment, as well).

With years of experience across thousands of projects across North America, we’ve field tested so many scenarios that we can recommend the best adhesive material for your specific need.

arched-bulkhead-decal


16x14-skybanners

BannerDrop Raises Revenues

These 16′ H x 14′ W SkyBanners are raised 3 stories above an ice rink easily and efficiently with Britten’s patented BannerDrop ceiling hoist system.

Whereas renting and maneuvering a lift through the mall would be both expensive and dangerous, BannerDrop saves on labor cost, liability and makes sponsorship revenues possible where they never existed before!

Shown below, this vertical SkyBanner (24′ H x 14′) fits into this tall glass atrium above an escalator, which would again be a difficult accomplishment for such a tall articulating lift!

24x14-skybanners


Custom Shelves

We’re very excited to welcome Britten Woodworks into our family and about all of the capabilities that they bring to the table!  (Or in this case, some really impressive custom shelves.)

custom-shelves-woodworks

Our customer said it perfectly, “I couldn’t be more pleased with the end result. I enjoyed working with you very much and your craftsmanship is superb.”


Thank You

We sincerely appreciate you and your patronage and wish you the very best!

Cordially,
Paul

head-poke-cutout-display

Paul’s Corner | June 2015

by Paul Britten  

Cutouts at the Zoo

These outdoor cutouts brought together two of our favorite things… penguins, and beer!

“The head poke was a great success at our biggest fundraiser of the year, Brew at the Zoo. It held up very well to the elements and our crowd of over 6,000 guests over 2 days. The hashtag #justbrewit on Instagram has lots of user photos with it too! Thanks again for all of your help.”

Cutouts are great for engaging your audience and buffeting your brand on social media.  These cutouts use a sturdy outdoor base and are router cut from a durable 1/2″ thick material which an be virtually any shape.


Large Format Window Decals

Our customer was so impressed with how spectacular this looks that they extended their contract until the mall until end of the year.

To keep up with the styles of each season, this  retailer will be switching out their graphics to reflect the current line of fashion.

entrance-window-decal


Historic Renovation

From the Detroit Free Press: “A much photographed section of Detroit’s Packard Plant took on a new but familiar image on Thursday — that of its grand self in the 1930s.

Workers spent the day draping graphic coverings on both sides of the plant’s iconic pedestrian bridge that spans East Grand Boulevard.

Imprinted on the mesh covers is a full-scale photo of the brick bridge as it appeared during Packard’s 20th Century heyday, long before graffiti appeared, windows disappeared and the old clocks stopped working.

Packard Plant owner Fernando Palazuelo stood in the middle of the boulevard and wore a look of satisfaction as workmen maneuvered one of the coverings into place…”

Read the complete article here.

historic-renovation-packard-plant-pedestrian-bridge


Sideline Signatures

Versatile for any variety of sports, our padded A-frames were on display as future professional athletes were put to the test at the NBA combine.

Used at all levels of competition, our customers love that the product is both injury resistant and maximizes sponsorship exposure on the field of play.

sideline-signatures-padded-a-frame


concert-stage-mesh-scrim

Concerts & Festival Stages

On huge stages at summer events, our blow through Speaker Scrim is the perfect choice for colorful branding, and building buzz!

The centerpiece for this particular stage was over 36′ H x 50′ W and applied as strips of clear decal material around a custom-shaped projection screen.


Thank You

We sincerely appreciate you and your patronage and wish you the very best!

Cordially,
Paul

hospital-floor-decal

Paul’s Corner | May 2015

by Paul Britten  

Branding for Hospitals & Health Care

Britten has several partners in the world of retail and nearly all of them offer some form of large format advertising.

Of course the range of fashion retailers who advertise in-mall is considerable, but we’ve also noticed that it is very common for the children’s Play Area to be sponsored by the local  hospital or health care provider.

The marketing team for this hospital took an interesting approach and created a seating area inviting people to “Relax and Have a Healthy Conversation” (see below).

Lycoming-Mall-Susquehanna-Health-Floor-Decal


decor-plackard

Decor Plaques from Reclaimed Materials

Britten’s Décor division recently completed a project at this College’s “Sustainability Center” (shown above) using reclaimed materials for the back of the plaques.

Feedback from our customer was positive: “Just completed the walking tour and wanted to send a few shots of installed signs. They look really lovely and the path for the tour does an excellent job of bringing folks through the whole space. Thanks again.”


EFSC-Tennis-Court-Mesh-Banners

Branding for College Sports

Britten’s service team recently returned to campus to add more banner hardware (large format BannerStretch frames and wind-spilling light pole brackets), also wrapped the fences around the tennis courts, baseball field wall and the back of grand stands. Decal was added to the back of the dug out.

Bringing “blue” to the field of play (and also great photos of athletes in action) has been helpful in building team identity as the Titans continue to build on their sporting tradition.

EFSC-Baseball-BannerStretch-Frame


curved-britewall

Backlit Branding for Retail

Britten Hardware continues to engineer custom solutions using the best LED technology in the marketplace.

Shown above, this project is our first ever curved BriteWall display, using a specifically engineered rolled radius OVIO™ large format frame with our own BriteStrip LED technology.

The overall display measures 15′ H x 22.5′ W and is featured prominently at the entrance of one of the highest end malls in the country!


Infinity-Fabric-Standee

Fabric Banners & Display Systems

Britten’s newest display system is called the Infinity™ Standee, so-called for its virtually borderless appearance. Fitted with a beautiful 6′ H x 3′ W fabric print, we think this is the classiest floor stand you’ll see anywhere!


Thank You

We sincerely appreciate you and your patronage and wish you the very best!

Cordially,
Paul

Wrigley-Field-Marquee-photo-credit-courtesy-of-Bart-Shore

Baseball and Advertising

by Mike Dudek  

The opening game of the 2015 Major League Baseball season was played recently as the St. Louis Cardinals faced the Chicago Cubs on a chilly spring evening at Wrigley Field, and this was to be every fans’ first glimpse of the $575 million dollar, 4-year renovation underway at the century-old ballpark.

This was the only game of the night on Sunday in early April, and millions of baseball enthusiasts across the country were eager to see the season finally started.

Baseball-Advertising-Concrete-Decal-Wrigley-Field-Cover

As it would happen, brutally cold winter temperatures and legal complications had disrupted construction on the ballpark and caused delay, leaving the bleachers unfinished for Cubs fans and the national television audience. Huge mesh banners covered the bleachers in portions of left, center and right field.

The Cubs organization used this opportunity to honor the legendary Ernie Banks who played his entire 19-year major league career with the Cubs. “Mr. Sunshine” was a perennial all star, won the National League MVP vote twice, and passed away on January 23rd, 2015 at the age of 84. He was beloved by Cubs fans, active in the Chicago community and even President Barack Obama called Banks “an incredible ambassador for baseball, and for the city of Chicago.”

Wrigley-Field-Ernie-Banks-Tribute-Outfield-Banners-photo-credit-courtesy-of-Danita-Browne

And as I was watching the broadcast and admiring the Banks tribute banners that we’d produced here at Britten Studios, a friend of mine sent me a message about “advertising pollution being everywhere, convincing people to buy things they don’t need” (expletives removed for the faint of heart).  Which got me thinking, doesn’t Major League Baseball and advertising go hand in hand… every bit as much as baseball and apple pie?

Baseball’s origins in North America can be traced back as far as the 1850s, with a craze for the sport breaking out in the New York metropolitan area with several area teams competing in makeshift baseball parks, and “our national pastime” was officially born.

“Buy me some peanuts and Cracker Jack,” goes the song.  But even prior to 1908 (the year that “Take Me Out to the Ballgame” was penned), baseball and advertising have been quite entrenched since its earliest days.

I did a little research and was surprised to find how little has changed!


Baseball-Advertising-Cards-Then-Now

Baseball Trading Cards

Whereas kids from my generation will probably always associate baseball and bubble gum, the original trading cards were originally created as a value-added incentive for any variety of products (most notably, tobacco). And the cards weren’t just for baseball, either. The advances in color printing during the mid-19th century coincided with baseball and photography’s growing popularity, which made trading cards a pastime enjoyed by many in the days before television or color newspapers. These sets typically consisted of 25 or 50 related subjects including famous actresses and models, military heroes, flags, even flower & bird species. Typically, a trade card of the time featured an image on one side and information advertising the business on the other.

“In 1868, Peck and Snyder, a sporting goods store in New York, began producing trade cards featuring baseball teams. Peck and Snyder sold baseball equipment, and the cards were a natural advertising vehicle. The Peck and Snyder cards are sometimes considered the first baseball cards. By early 1886, images of baseball players were often included on cigarette cards with cigarette packs and other tobacco products. This was partly for promotional purposes and partly because the card helped protect the cigarettes from damage. By the end of the century, baseball had become so popular that production had spread well beyond the Americas and into the Pacific Isles.” (wikipedia.org)

But everyone knows that it’s really about the baseball cards, not the bubble gum!


Fenway-Park-Outfield-Billboards-Vintage-Advertising-3

Outfield Billboards

While many billboards promoted brands of tobacco, alcohol and soda, not all advertising fell into the category of “stuff we don’t need”.  Take for example Lifebuoy soap, introduced by Lever Brothers in 1895 in England. Their brand appears on outfield billboards of several East Coast ballparks during the 1920s & ’30s (shown above is Fenway Park).

In nearby Philadelphia, the Baker Bowl was initially built as a ballpark for the Phillies in 1887. The original fence was only 280 feet from home plate (relatively generous by today’s standards) and an easy home run target, so various extensions were added over time until a 60-foot barrier was erected. One of the largest billboards on record, this massive wall dwarfs the Green Monster at Fenway Park (only 37′ high by comparison, and 320 feet from home plate).

When the home team played at the Baker Bowl during the 1920s, an outfield wall advertisement for Lifebuoy stated, “The Phillies use Lifebuoy”.  At least one detractor of the losing club was known to have said, “And they still stink”.

Baker-Bowl-Wall-Vintage-Advertisement

Other advertisements for razor blades, suits, auto service or hardware stores were commonly found on baseball billboards. Delano Hat can be seen prominently in the photo below (and judging by the crowd in attendance, business was very good).

The ad next to it, however, appears to have been very political in nature. This billboard during the 1912 World Series read, “Thomas W. Lawson offers $250 to any batter who hits this sign. $1000 to the first who smashes The System’s Slate.” Thomas Lawson was a Bostonian businessman and proponent of financial reform. After his split with John D. Rockefeller he wrote extensively against Standard Oil, which was ordered in 1911 by the US Justice Department to breakup into separate companies under antitrust law. Lawson’s “The Remedy” was published that year in installments in Everybody’s Magazine, also mentioned on this billboard.

Modern billboards are still around, but if anything, they’ve been tamed down a bit!

Fenway-Park-Outfield-Billboards-Vintage-Advertising-4


A Brief History of Baseball in Japan

While there are very slight variations in the rules, baseball (or 野球 in Japanese, combining the characters for field and ball) dates back almost as far and is equally as beloved by the people of Japan.

The game was introduced in 1872 at the Kaisei School in Tokyo by an American professor named Horace Wilsonwho felt it would be a good source of exercise for students. The team sport caught on rapidly and as competition between universities increased, it was common for universities to send athletes to America to improve their game dating as far back as 1905.

It was routine for minor and major league players from America to play in exhibition games in Japan during the 1910′s and 1920′s, including one All Star team in 1934 that included Babe Ruth and Lou Gehrig, among others.

Japan founded its first professional team in 1920 and grew big enough to divide into two leagues (known Nippon Professional Baseball, or NPB) in 1950. Whereas in America teams are identified with a city, in Japan they are owned by companies such as newspapers or railway providers (for example the Hashin Tigers).

Over 50 players from the NPB have joined the rosters of Major League Baseball, a trend which has increased steadily ever since Hideo Nomo came to play in the U.S. in 1995.

And now even Japanese language advertising in showing up in American ballparks; when Hideki Matsui joined the Yankees in 2003, certain companies purchased signage in right field (where Matsui played).

baseball-advertising-home-plate-rotational-signage

Perhaps the most coveted advertising location these days is the highly visible signage behind home plate. The overseas audience is evidently tuning in, and major brands like Nintendo have demonstrated their financial interest in reaching this audience. Shown above, Dandy House is a chain of men’s spas and their advertisement is seen at Safeco Field in Seattle, circa 2009.

And what’s truly remarkable to me is the history and global appeal of this sport.

Whether it’s besbol, or 野球 , or just good ol’ fashioned hardball, advertising has been there since virtually day one.

Baseball advertising is big business, and it continues to reach an impassioned audience at the ballpark, or on the radio, or on your television set (even on your computer, or handheld device).

Fast forward to 2015, and in today’s global economy, a banner is printed in Traverse City, Michigan. Where it appears behind home plate in a rotational display at a ballpark in Seattle. Where it reaches an audience in Japan.

To all the teams in all the lands… Best of luck to your team this season, and please pass the peanuts and Cracker Jack!


Sources

http://en.wikipedia.org/wiki/Ernie_Banks
http://en.wikipedia.org/wiki/Baseball_card
http://en.wikipedia.org/wiki/Take_Me_Out_to_the_Ball_Game
http://en.wikipedia.org/wiki/Thomas_W._Lawson_%28businessman%29
http://www.psacard.com/Articles/ArticleView/2836/a-short-history-of-japanese-baseball-part-1
http://www.tofugu.com/2013/03/26/japanese-baseball-history-beginning/
http://en.wikipedia.org/wiki/Baseball_in_Japan
http://www.baseball-reference.com/bullpen/History_of_baseball_in_Japan
http://www.bbc.com/news/business-18793577
https://news.wsu.edu/2009/10/01/study-looks-at-impact-of-japanese-ads-in-america-2/#.VTqHIhPF8YI

Photo Credits

Special thanks to Bart Shore, Danita Browne, the Boston Public Library and Washington State University for use of their great ballpark photos!

1504-britewall-20x20-led-backlit-display

Paul’s Corner | April 2015

by Paul Britten  

Bigger, Brighter Advertisements

BriteWall continues to shine. Perfect for building brand awareness (or just illuminating a great image for ambiance), we are pushing the size to new heights with this 20′ x 20′ LED backlit system.

Much thanks to our retail customers who continue to show interest in Britten’s popular BriteWall series!


1504-fabric-banners-airport-rotunda-frame-bannerdrop

Fabric Banner on Round Frame

Since its debut last December as new inventory, this 20′ diameter fabric frame continues to look great as new media is switched every month.

National advertisers are thrilled to command such prominent attention at the crossroads of two terminals in this major airport hub. This is a branding opportunity that doesn’t get lost in the crowd!


1504-fabric-banner-infinity-wallscape-frame

Fabric Wallscapes

Another option for large format advertisement is the Infinity™ wallscape, shown above in a transportation setting. The fabric print which is used for the media is gaining in popularity due to its light weight, vivid color and wrinkle-free appearance.

The Infinity frame is virtually borderless (only a 1/16″ edge) and the backing comes in 3 depths (as little as 3/4″ or as much as 3″ deep, anodized aluminum comes standard).


1504-elevator-decals

Out-of-Home Advertising on the Rise

At malls and shopping centers nationwide, retail developers are bringing the message to marketplace.  Except, the advertisements aren’t always specific to retail.

Shown above, this professional soccer team drives ticket sales with a larger-than-life graphic that conveys the excitement and physicality of the sport.

Our customer said, “Amazing job. The complexity of this is obvious as is the fact that you totally nailed it. Thanks!”


1504-britewall-4x3-led-backlit-display

M22

Britten Threads is proud to be a partner of Broneah Kiteboarding and has been supplying imprinted hats, t-shirts and a variety of  garments to their M22 store since they opened their doors in 2004.

A recent addition to their downtown Traverse City store was a pair of BriteWall LED cabinets, one immediately to the right of the front entrance (4′ H x 3′ W shown above), and another one behind the front counter (4′ H x 8′ W shown below).

1504-britewall-4x8-led-backlit-display


Thank You

We sincerely appreciate you and your patronage and wish you the very best!

Cordially,
Paul