Mall advertising is on the rise, as retailers are eager to reach shoppers at the point of sale.
And from a retailer’s perspective, identifying the most prominent location at each potential property is a very important part of the process.
The formula is a perfect fit for everyone involved; as the consumer is already at the property with their wallet out, and major brands are looking to connect with them. And the mall developers can benefit from the additional source of revenue.
There are many forms of advertising at today’s marketplace, including everything from the entrance windows that greet shoppers on their way into the mall, and the banners which are suspended from the ceiling in heavily-trafficked areas, and wrapping escalators and elevators with a very obvious focal message.
The modern food court is also another destination where many patrons converge and spend a significant amount of time. Table clings, column wraps and portable display stands can be an opportune way to reach them in these areas.
But which is going to be the very best opportunity for advertising dollars, and what will be the best method of production to achieve these displays?
Britten has a team of retail experts who in the last 10 years have surveyed literally hundreds of malls all across the country, and seen many different cases where one product might be a better fit than another in that instance.
We can work with you to identify the best locations and your property for your advertisers, and recommend the best methods or hardware systems for each location.
Specifically, we know what sponsorship locations your advertisers are looking for and can help spot a potential location you may have overlooked!
We’ve even built a portfolio of patented display systems (including BannerSaver™ light pole brackets, BannerDrop™ ceiling hoists, and BriteWall™ LED backlit frames) to make your displays look as good as they possibly can, and to change out the graphics as simply as possible.
After building a catalog of photos, our design studio will take these and create mockups showing potential advertisers exactly what their campaign could look like in the context of each media location. These are compiled into a Media Resource Guide which you can share with your prospects.
Our nationwide field team of installation experts will measure and produce a template for exact specifications which you can provide to your advertiser’s agency, or Britten can work with you to create the perfect campaign for your sponsor. We’ve got a portfolio of original designs that we’ve drawn up for customers just like yours!
Our in-house production facility manufactures large format sponsorships on a variety of substrates (including adhesive decals, printable mesh and heavy duty vinyl) and these can be applied or installed by a variety of methods, possibly unique to that specific location.
Our nationwide installation team will post your media overnight (after hours of operation), where your patrons will see it the following morning!
Contact us today and start building your media inventory.