Mall Renovation: Introducing AdPanel
One of the largest shopping centers in the country continues to undergo a $100 million dollar mall renovation which will include the addition of a new anchor tenant and an entire wing of high end retailers.
Our customer’s interest in adding several premium LED backlit display systems spurred the development of a brand new product by Britten called AdPanel. After months of R&D and continuous improvement of the design, we’ve installed the first of many floor and column-mounted displays there and have two more properties in queue.
The Britten-designed AdPanel embodies the newest innovation in premium backlit media kiosks. Form meets function with AdPanel, which boasts a crystal clear tempered glass exterior and a robust, internal steel frame. At the heart of the kiosk — available in single- and double-sided options — is a proprietary LED edge-lit core, which evenly and brilliantly illuminates media.
Elevator Wrap during Mall Renovation
When one of the highest profile shopping centers in Washington D.C. was preparing for a multi-phase mall renovation of their heavily trafficked center court, they turned to Britten Studios to help with the transformation.
The multi-story glass elevator shown above has been a crown jewel in their marketing portfolio for years. It continues to serve as one of the most spectacular in-mall advertisements for many of the biggest brands in fashion. Keeping them looking great in the middle of the mall renovation was extremely important.
Britten has managed many spectacular projects in malls, airports and stadiums all across the country, and yet this has to be one of our favorite projects of them all.
A fabric curtain fully covers two sides of the elevator (52′ H x 32′ W), which is raised and lowered by a custom BannerDrop system that was engineered specifically to be hidden within a chrome housing at the top.
Escalator Court Domination
This project really commanded attention with media placed in several “can’t miss” locations installed by Britten’s east coast service team.
The sides of both escalators were completely covered with low tack decal, and the bulkheads between levels were covered with images of the current season’s line of fashion.
As mall patrons ride up and down the escalators, a large format 16′ H x 14′ W SkyBanner is highly visible overhead on either side. This double-sided ceiling banner is raised and lowered by Britten’s patented heavy duty BannerDrop display system.
Special Projects for Experiential Marketing
From concept to creation, we’re really impressed with the golden phone booth that Britten’s Décor division produced for FUZE Iced Tea!
“FUZE is putting an end to the “jibber jabber” and launching a campaign designed to introduce people to its line of bold, flavor-charged iced teas. The brand has enlisted celebrated actor and one-time professional wrestler and bodyguard-to-the-stars, Mr. T, to be the new face of FUZE … This is the first major, integrated campaign supporting the FUZE Iced Tea brand.” (BusinessWire.com)
Read more or get your own personalized message at FuzeBev.com
Open House Marketing
This commercial real estate company dressed up their recent open house with fabric backdrops and column wraps printed on heavy knit material held secure by velcro.
Paul Britten (our founder and CEO) started out hand painting banners over 30 years ago, and now his company has grown to include several of the best direct-to-fabric presses in the industry!
Britten can print your corrugated plastic “For Sale” yard signs and supply the hardware, too.
Stage Backdrops for Corporate Events
Here’s an example of the complete “Backed by Britten” advantage.
From concept to execution, Britten Studios are prepared to help you every step of the way.
Need help with a concept sketch that will help get your customer (or your boss) to sign off on the project? The 3D illustration shown at above left shows how our design team can produce a rendering that almost exactly matches the final product at above right.
Need hardware? We’ve got you covered with a range of display systems that are built in house and always in inventory.
Need set up and take down? We’ve got a solid team of experienced project managers who will work directly with you to ensure that your big event is an absolute success.
We sincerely appreciate you and your patronage and wish you the very best!